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About Jim Fields

Jim Fields is the Founder and Managing Director of Relay, a Beijing-based cross-border marketing agency that helps visionary Chinese tech companies to expand in Western markets. Fields founded Relay with the ambition to create the first truly global Chinese brand.

With over 14 years of studying Chinese and 7 years in China, Fields’ focus has been on helping Chinese tech brands creatively and effectively communicate and engage with Western audiences. His work has gained millions of views across various platforms, both in China and internationally, for clients such as Xiaomi, Tencent, Lenovo, Garmin, Hover Camera and many others.

Prior to founding Relay, Fields was responsible for launching British agency Studio Output’s Chinese business arm, which grew over 300% in revenue during his three years with the company. Before this, Fields began his career in Silicon Valley at Adobe and has also worked at Nokia and Reckitt Benckiser in Beijing.

Jim Fields是Relay公司在北京的创始人和董事，他在影视、视频、后期等方面具有着丰富经验。他十分了解中国商业和企业文化，并且具有超过12年的中文口语水平。

他从硅谷的Adobe开始职业生涯后，陆续在Nokia，Reckitt Benckiser和Studio Output工作过。2016年Jim创办了Relay在北京的第一家公司。

他的作品在国内外都获得了数以百万的跨平台的观点，不仅为百度、腾讯、联想等众多知名大型企业制作品牌传播，更为许多中小型及初创型企业指导商业品牌计划及推广。

About Relay

Relay is an integrated marketing agency that specializes in creating stunning results for clients, which are both innovative startup businesses and larger disruptive brands. Our work spans across video, content, social, and digital marketing.

Relay is a bilingual, Beijing-based team with a global network of resources – both here in Asia, and around the world. We’re experts in communicating Chinese stories to a global audience and vice versa. We help our clients build the future of their brands – one campaign at a time.

如雷是一家创意广告制作公司，专门为突破性的创业型企业和大型高科技品牌制作震撼视觉的影片内容。

如雷是一个总部位于北京，在亚洲和全球拥有资源网络的中英双语团队。如雷擅长将中国人的故事讲给全球的观众听，同时也擅长将世界其他国家的故事讲给中国人听。如雷的工作方式和理念是一个影片一个影片地帮助客户打造他们品牌的未来。

Kickstarter Sharing

About Sixuan & Ticwatch

Sixuan carries a major role in the international PR and marketing at Mobvoi, a Google-backed AI company that aims to define the next generation of human-machine interactions.

Sixuan got involved with the Ticwatch overseas project since the very early stage. For Ticwatch’s Kickstarter campaign, Sixuan’s scope of work including consumer research, design campaign strategy, content creation, PR and community management. 

Mobvoi launched Ticwatch's global edition on Kickstarter, the most renowned crowdfunding platform and successfully raised over two million dollars within a 30-day campaign that has received lots of compliments from top tier media. 

思璇目前在出门问问负责Ticwatch的海外市场推广与PR。在Ticwatch的海外项目中，思璇参与了早期的产品、市场、与用户调研。在Kickstarter项目中，思璇的职责是制定项目的传播策略，内容制作与用户运营。Ticwatch最终众筹金额打两百多万美金，是目前中国项目在海外众筹的最高纪录。

出门问问是市场上一家拥有自主语音识别、语义分析、垂直搜索技术的人工智能公司；自成立以来，一直努力将人工智能技术落地到消费产品，定义下一代人机交互的方式。

About Jason & Jeff - Jide

Jason Zheng and Jeff Zhao run the International PR, marketing and BD departments in Jide Technology. They worked in tandem to run three successful Kickstarter campaigns for Jide Technology over the past two years. Their experiences have provided them unique insight into the challenges of doing PR and marketing around crowdfunding campaigns that originate from China. Their talk will focus on the three major segments of crowdfunding projects: pre-campaign, in-campaign and post-campaign.

Jason和Jeff在技德科技负责国际公关、市场营销和业务开发部门。过去两年间，他们共同成功地完成了三个众筹项目。丰富的工作经验让Jason和Jeff对源于中国的众筹项目在公关和营销方面面临的挑战有着深刻的认识。在本次活动上，他们将分享关于众筹项目前、中、后运营阶段的一些经验和看法。

Event Info | 活动信息

English for the interview, Chinese & English for networking

时间：2017年2月25日（星期六）1:30PM-5:00PM

Time: February 25 (Saturday), 2016, 1:30PM-5:00PM

地点 | Location:  北京市朝阳区工体北路四号院内机电研究院10号楼科技寺, TechTemple, Building 10 , No. 4 Gongti North Road - Nearest Metro Station: Line 10:Tuanjiehu Exit D

Agenda | 活动安排

1:30 pm 签到&茶歇 Sign-in, Welcome Drink & Food

2:00 pm 3-4个成功众筹项目负责人关于众筹成功的经验分享 Panel*: 3-4 successful kickstarters campaign experience sharing

3:00pm 炉边访谈 & 问答 Fireside Chat with Jim Fields & Q&A with all the panelists

4:30pm 自由讨论 & 社交环节 Drinks, Food & Networking

*About the panel: If you have a successful kickstarter and want to share the campaign experience. Please contact us via email Jelte@startupgrind.com or WeChat(JelteW).

关于众筹经验分享：如果你有兴趣在活动上分享成功的众筹经验，请通过邮箱Jelte@startupgrind.com微信(JelteW)联系我们。

CHEERS are kindly offering a free flow of wines during the event to help get those creative minds flowing.

CHEERS非常贴心地为我们在活动现场准备了免费无限量供应的饮品，让我们一起畅饮、畅想、畅谈吧 :)

Admission | 费用

普通票：100元 | Regular:100RMB (Available until Feb. 24th)

现场票（活动当日购买）：150元 | At-the-door: 150RMB

*If you are having trouble RSVPing at this page, please email: jelte@startupgrind.com or contact him on WeChat (jeltew).

*如果你在报名过程中遇到问题，请发送邮件到jelte@startupgrind.com联系我们。

December Recap

On Saturday, Nov 17, Startup Grind Beijing was honored to host Thomas Graziani (WalktheChat) for our last event in 2017. Thomas shared with us his story of founding WalktheChat and his insights in crossborder e-commerce in the fireside chat. We also offered the special homemade Christmas waffles for our attendees.

12月17日星期六，StartupGrind北京在2017年的最后一次活动有幸请到了WalktheChat的联合创始人Thomas Graziani。在活动现场，Thomas以炉边谈话的方式与我们分享了他与合伙人共同创立WalktheChat的有趣故事以及他对跨境电子商务的一些独特见解。而且，我们在活动现场还为大家提供了独特秘制的圣诞华夫饼。

Thanks to our drink sponsor CHEERS, the free flow of wines made the event more delightful. Thank you so much for the support.

感谢我们的饮品支持伙伴CHEERS在活动现场为我们提供的无限量美酒，谢谢CHEERS团队对StartupGrind北京和北京创业社区的支持！

Below are some pictures taken from the event:

下面是我们上次活动的一些照片：

About Startup Grind

Startup Grind is the largest independent startup community, actively educating, inspiring, and connecting 400,000 founders in over 200 cities. We nurture startup ecosystems in 85 countries through events, media, and partnerships with organizations like Google for Entrepreneurs. The cornerstone of our global community are monthly events featuring successful local founders, innovators, educators and investors who share lessons learned on the road to building great companies. Founded in Silicon Valley, Startup Grind has now hosted 2,000 fireside chats since its founding in 2010. To date, Startup Grind has helped millions of entrepreneurs find mentorship, connect to partners and employees, pursue funding, and reach new users.

Startup Grind是一个教育、启发并连接企业家的全球性独立创业社区。通过举办活动、媒体传播以及与Google for Entrepreneurs等组织的合作，我们在全球85个国家、超过200个城市推动当地创业生态系统的进一步完善。每个月我们都会邀请到北京具有影响力的企业创始人、创新者、教育者以及投资人来参加我们的活动，和大家分享他们的个人故事以及他们在创业道路上所得到的经验和教训。从2010在硅谷创立，Startup Grind已经举办了2,000多次炉边谈话，成功帮助数以百万计的创业家与导师、合作伙伴、新雇员建立联系，找到投资资金和新用户。

Our Values | 我的价值理念

We believe in making friends, not contacts. We believe in giving, not taking. We believe in helping others before helping yourself. We are truly passionate about helping founders, entrepreneurs and startups succeed. We intend to make their startup journey less lonely, more connected and more memorable.

交朋友，而不只是添加联系人；给予，而不是索取；帮助别人，帮助自己。我们真诚地希望去帮助创业家、企业家和创业公司达成目标，帮助他们在创业之旅上与更多的伙伴联系在一起。