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【创意挑战赛】拜腾创意挑战赛- Byton Ideation

2019年1月19日 8:30 ~ 2019年1月19日 18:30

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    概 述

    OVERVIEW


    日期 Date

    2019年01月19日(星期六)

    Saturday, 19 January 2019


    时间 Time:

    8:30 - 18:00


    语言 Language:

    中文

    Chinese 


    参与者人数 Number of Participants

    50


    地址 Venue:

    中关村创业大街6号楼

    Zhongguancun Innoway Bld 6



     场地位置导引请扫二维码

    Scan the QR code for directions to the venue



     活 动 安 排

    AGENDA


    8:30

    签到 Registration

    9:00

    比赛介绍 Introduction

    9:15 

    Byton的主题演讲 Byton Keynote Speech

    9:30

    组建团队 Group creation and networking

    9:45

    挑战开始 Challenges kick-off

    12:00

    午餐 Lunch

    15:30

    成果展示 Ideas Presentation

    18:00

    公布比赛结果 Winner announcement

    18:30

    活动结束 End of the event


    挑战

    CHALLENGES


    1.     设计一套行车场景下的车内语音助手解决方案

    请从语音转文本技术(ASR)的角度考虑

    请从文本语义理解技术(NLU)的角度考虑

    可以从回声/噪音消除技术的角度考虑

    可针对某一个特定场景,设计方案,重点展开讨论和展示

     

    2.     设计一套行车场景下车内导航的多屏幕交互体验的方案

    讨论哪些信息应该显示到SED,哪些信息显示到DRT和CID屏幕。

    在SED不可直接触控的前提下,如何完成操作交互。

    考虑导航与其他应用直接交互切换的场景

     

    3.     设计一套线下体验店智能决策系统,用来判断进店客户的购买意向和适合车型,制定相应的销售和服务策略

    设计整体的决策流程方案和依赖输入

    考虑用户在线下进店行为的记录

    考虑用户在线上浏览和购买行为的记录

    以决策输入信息中的至少一种获取手段展开详细论述。

     

    4.     设计一套高精地图(HD Map)的系统方案,以帮助汽车在自动驾驶时,预先感知路面复杂信息,结合智能路径规划,做出正确决策

    高精地图里需要包含哪些类别的信息

    设计一种数据结构来组织地图里的信息

    设计一个数据库来存储地图里的信息

    设计获取地图信息的API接口

     

    5.     设计一套驾驶员监测系统的解决方案,在ADAS(高级驾驶辅助系统)中自动监测驾驶员和无人车安全测试员的驾驶状态和行为,以提升行车安全

    考虑哪些驾驶员状态或行为迹象需要涵盖在预警范围内

    设计一套可集成各种驾驶迹象,并可稳定且实时提供预警的系统

    可考虑应用任意传感器,比如摄像头、红外摄像头、麦克风等

    需尽可能考虑各种复杂场景,比如佩戴墨镜、光源影响等

     

    1. Design an in-vehicle voice assistant system in driving scenarios.

    From the perspective of voice-to-text technology (ASR)

    From the perspective of Text Semantic Understanding Technology (NLU)

    From the perspective of echo/noise cancellation technology

    The design scheme can be focused on a particular scenario and discussed and displayed.


    2. Design a multi-screen interactive scheme for in-vehicle navigation in driving scenarios.

    Discuss what information should be displayed on the SED and what information should be displayed on the DRT and CID screens.

    On the premise that SED can not be directly touched, how to complete the operation interaction.

    Consider scenarios where navigation interacts directly with other applications


    3. Design a set of intelligent decision-making solutions for offline in-stores experiences, to indicate the purchase intention of the customers and the potential car models to be purchased, and to develop corresponding sales and service strategies.

    Design a holistic decision-making process plan and rely on input

    Consider records of users'online and offline store entry behavior

    Consider records of users'online browsing and purchasing behavior

    Discuss in detail at least one means of obtaining input information for decision-making.


    4. Design a high-definition map (HD Map) system solution to facilitate automatic driving, including perceiving the complex information on the road, doing intelligent path planning and making the right decision.

    What types of information should be included in high-definition maps

    Designing a data structure to organize maps information

    Designing a database to store maps information

    Designing API interfaces for obtaining map information


    5. Design a driver monitoring system to improve driving safety that automatically monitors the driving status and the behaviors of drivers and unmanned vehicle safety testers in the ADAS (Advanced Driver Assistance System).

    Consider which drivers' status or behavioral signs need to be covered by early warning

    Design a system that integrates driving signs and provides stable and real-time early warning

    Consider using any sensor, such as camera, infrared camera, microphone, etc.

    Consider as many complex scenarios as possible, such as wearing sunglasses, the influence of light sources, etc.


    关于评委

    ABOUT JUDGES

    Xiao Fei

    Director, Data Science

    Simon Zhu

    Director of Network, Carriers, Sales/Aftersales 

    Tolou Tavakkoli

    Senior Platform Engineer

    Andy Yin

    Staff engineer, UI/UX Design and Software


    关 于 拜腾

    ABOUT Byton


    不是革新汽车,是让生活变得更加美妙。

    拜腾致力于打造面向未来、贴近客户需求的豪华智能电动汽车,通过深度融合汽车开发与数字技术,为用户提供智能、安全、愉悦、生态友好的驾乘体验。

    拜腾是英文品牌名BYTON的中文音译。BYTON意为Bytes on Wheels,bytes(字节)代表互联网,wheels(车轮)代表传统汽车,BYTON意味着这两个世界的融合,体现出链接汽车工业与数字科技的理念和决心,意在突出“下一代智能终端”的产品定位。

    拜腾始终坚持塑造植根中国、布局全球的高端品牌。公司的全球运营总部、智能制造基地及研发中心都设立在中国南京;北美总部设在世界科技中心美国硅谷,负责智能汽车用户体验、自动驾驶等前沿技术的开发,以及北美市场的开拓与运营;负责车辆设计与产品概念研发的设计中心设在德国慕尼黑。此外,拜腾在中国北京、上海、香港分别设有负责对外事务、市场、销售和设计、资本市场事务的办公室。  

    拜腾将基于BYTON智能EV平台打造三款车型,分别为SUV,轿车与MPV,并均以“Byte”命名。首款车型名为BYTON M-Byte, 是一款中型豪华智能电动SUV,预计于2019年底上市。其概念车型BYTON M-Byte Concept已于2018年1月在美国拉斯维加斯举办的国际消费电子展(CES)上进行了全球首秀,并于2018年4月分别在米兰设计周和2018北京国际车展上进行了欧洲和中国首秀。拜腾第二款概念车型BYTON K-Byte Concept, 是一款为自动驾驶时代设计的豪华轿车概念车,于2018年6月在上海举办的拜腾之夜上全球首发,并在随后的亚洲消费电子展(CES Asia)上亮相。

    拜腾的两位联合创始人毕福康博士(Dr. Carsten Breitfeld)和戴雷博士(Dr. Daniel Kirchert)均享誉业界。毕福康博士是电动出行领域的世界知名专家, 集电动汽车工程机械前沿知识和丰富的项目管理经验于一身,曾担任宝马电动超级跑车i8项目的总负责人。戴雷博士拥有丰富的豪华汽车品牌运营经验,并深谙中国市场的经营之道,曾领导宝马、英菲尼迪等汽车品牌在中国市场创下辉煌业绩,是业界公认的“中国通”和汽车品牌营销专家。

    拜腾的核心管理团队囊括了来自中国、欧洲和美国的多位顶级专家,他们均曾在宝马、特斯拉、谷歌、苹果等全球最具创新能力的公司担任高级职位,专业领域涵盖汽车设计、工程与制造、电气动力系统、智能互联、自动驾驶、用户界面、供应链管理等,兼具豪华车制造经验和互联网科技优势。

    作为一家以创新为动力的创业公司,拜腾已完成B轮融资,现有主要股东方为拜腾初创管理团队、和谐汽车、奥动投资、力合汽车、君联资本、苏宁集团和丰盛集团领衔的一家产业投资基金、中国一汽集团、启迪控股、宁德时代、招商局资本等。


    It’s not bout refining cars. It’s about refining life.

    BYTON aspires to build premium, intelligent electric vehicles for the future, its crafted cars integrate advanced digital technologies to offer customers a smart, safe, comfortable and eco-friendly driving and mobility experience.

    BYTON derives its name from the phrase “Bytes on Wheels,” with “Bytes” representing the internet and “wheels” symbolizing automonniles. The convergence of the two words epitomizes the seamless blending of digital technology and automobile manufacturing, as well as the positioning of BYTON products as next-generation smart devices.

    BYTON aims to create a premium brand rooted in China with global reach, via a network of highly integrated offices. BYTONis headquartered in Nanjing, China, which is also home to its intelligent manufacturing base and one of several major R&D centers around the world. Its North American headquarters in Sillicon Valley is focused on developing cutting-edge technologies for applications across the intelligent car user experience and autonomous driving, as well as on developing and managing North American operations. A European R&D center is based in Munich, Germany, and is responsible for designing prototype and concept model. BYTON also has offices in Beijing, Shanghai and Hong Kong, which oversee external affairs, marketing, sales, design and investor relations.

    BYTON will manufacture three new models based on its BYTON Smart EV Platfrom, including an SUV, a sedan and an MPV. All three vehicles’ names will be derived from the word “Byte”. The first model, the BYTON M-Byte Concept, is a premium, smart, mid-sized electric SUV that is expected to hit the market by the end of 2019. The BYTON M-Byte had its world premiere at CES 2018 in Las Vegas back in January, with its European debut at Milan Design Week in April, and its China debut at Auto China 2018 during the same month in Beijing. BYTON’s second concept vehicle, the BYTON K-Byte Concept, is a premium sedan, designed for the era of autonomous driving, which premiered to the world in Shanghai at BYTON Night in June, one day before being showcased at CES Asia 2019.

    Byton’s two co-founders, Chief Executive Officer Dr. Carsten Breitfeld and President Dr. Daniel Kirchert, are both recognized leaders in the auto industry. Dr. Breitfeld brings cutting-edge expertise in electromechanical engineering and veteran leadership experience in automotive R&D project management. He led BMW’s i8 vehicle program that gave birth to the game-changing BMW i8 luxury plug-in hybrid model.

    Dr. Kirchert is widely regarded in the industry as a “China hand”. He has a sharp and nuanced understanding of the Chinese automobile market and extensive experience in product strategy, marketing, brand management and sales network development at premium auto brands such as BMW and Infinity in China.

    BYTON’s core management team is made up of the world’s top experts from China, Europe and the U.S., all of whom have held senior managements positions in such automotive design, automotive engineering and manufacturing, electric powertrain, intelligent connectivity, autonomous driving, user interface and supply chain management among other industry sectors, the sum of which represents BYTON’s strengths in manufacturing premium automobiles that are equipped with high quality internet technologies.

    BYTON is an innovation-driven startup, and has successfully completed series B financing. Current shareholders include BYTON’s founding team and well-recongnized investor groups such as Harmony Auto, Aulton Investments, League Automotive Technologies, Legend Capital, an industrial investment fund jointly established by Suning Group, etc., FAW, Tus-Holdings, CATL and China Merchants Capital, among others.



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