Building Your Business Through Storytelling

Thu, 16 Jan 2020 18:30:00 GMT ~ Thu, 16 Jan 2020 20:30:00 GMT
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Building Your Business Through Storytelling

Storytelling is one of the most powerful ways to breathe life into your brand and often called one of the main components of a content marketing approach. 

A recent study suggests that by telling their brand story well, companies have the power to increase the value of a product or service by over 20 times. 

Stories matter, but how do you craft the story and make sure it gets delivered well? 

There are many ways to tell your brand story: 

brand statement, tagline, images, videos etc. How do you apply them to your business and stand out from the crowd? 

How do you engage and influence the consumer through storytelling?

In this sharing, our two speakers will talk about the power of video storytelling and how to let your customers tell the story for your business. 

Speakers Introduction and Sharing Topics

  • Nausheen Ishtiaq-Chen @ Zen & Zany

            Zen & Zany films has helped raise startups in China more than $7M in funding              through creating crowdfunding campaigns. 

            The Power of Video:

            How to get started with Video? 

            How can videos help you tell the brand story? 

  • Yoogle Liu @ 硬盒交互

           _box (硬盒交互) is the brainchild of a group of local & overseas new media  

            artists and geeks. It explores creative ways to incorporate technology and  


            We re-define medium and methods to present information, deliver clients  

            values and resonate with the audience.

            Make Brand Talk:

            Tired of letting your customers imagine your brand? 

            Why not make them answer it by themselves?


English in sharing 

English and Chinese in mingle and discussion

Event Agenda

18:00-18:30 check-in

18:30-20:00 speakers sharing 

20:00-20:30 Q&A and free discussion 

Thanks for your participation! Looking forward to seeing you on Jan.16th (Thursday) at 24F Hon Kwok Center!

Please contact us or call 0755-3394-6980 if you have any questions. 


3031 Shennan Ave., Futian, Hon Kwok Center,

24/F., Shenzhen, Guangdong, China

Remember to bring your identification card and register on 1st floor.

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