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2016 One Show中华创意节即将于11月4日至10日在上海1933老场坊举行，届时，将有为期两天的主题演讲、论坛、颁奖典礼、青年赛事、派对等活动举行，来自国内外的顶尖创意人和全球广告、媒体行业领袖，以及来自大中华区各大优秀高校的近400位青年创意人将共度为期一周的创意盛事。

Now, 2016 One Show Awards and Festival is coming to Shanghai with a group of top international creatives and tons of great contents, promoting creative excellence inadvertising, design, interactive and digital innovation. Topnotch Internationaljuries, creative leaders’ presentations and panels, creative workshop for youngtalents, and the most important awards gala of the Greater China creative advertising industry, party with international creatives, everything here is going to blowyour mind with creativity.

SCHEDULE 日程

ONE SHOW中华创意峰会-主题演讲，圆桌对话

ONE SHOW GREATER CHINA INNOVATION CONFERENCE- SPEECHES, PANELS

2016 年11 月4-5 日

November 4-5, 2016

今年，在Digital与传统广告的比较和斗争中胜出后，“MarTech”成为了将前辈们拍死在沙滩上的又一浪。这个来自美东营销圈的热词，顾名思义，就是Marketing和Technology的结合。2016 One Show中华创新峰会将以“MarTech”为讨论主题，邀请国内外资深专家一起探讨有关新的技术用于实现品牌传播和市场营销目的的方式与洞察。比如新的人机交互系统，人工智能，虚拟现实或增强现实，大数据分析等，都属于此次峰会“MarTech”主题的讨论范畴。不管你对“MarTech”这个词是否足够熟悉，只要与Digital营销打交道的人必然无法避免与“MarTech”打个照面，甚至抱个满怀。多元化、高质量、融合时下最新热点和洞察的国际创意峰会，定将让你的头脑接受创意的洗礼和启发。

11月4日 November 4  

09:50-10:00 | 天空舞台 Sky Theater

One Show Greater China Festival Welcome Speech

One Show 中华创意节欢迎致辞

Yash Egami

One Club / 内容与营销副总裁/ 纽约

10:00-10:40 | 天空舞台 Sky Theater

Anna Qvennerstedt

Forsman & Bodenfors /Senior Partner and Chairman/Stockholm

Forsman & Bodenfors / 创意主席/ 斯德哥尔摩

Anna Qvennerstedt is a Copywriter, Senior Partner and Chairman of the Board at Forsman & Bodenfors in Sweden. In the past ten years, Forsman & Bodenfors has been named one of the best advertising companies in the world. Anna joined Forsman & Bodenfors from 2004, and was appointed chairman in 2012. In 2007, Anna was awarded the Platinum Egg as the youngest person ever given this prize honoring individuals who have had an exceptional impact on the advertising industry in Sweden. This makes her the second woman through history to be elected onto the The Platinum Academy (the Hall of Fame for people in advertising). She’s well known by Chinese people from the ‘the Epic Split ’case for Volvo Trucks. She’s going to come to China for the first time and share with us her idea of innovation.

Anna Qvennerstedt 来自瑞典传奇的独立创作公司——Forsman & Bodenfors。在过去的十年中Forsman & Bodenfors 连续被评为世界最佳广告公司之一。Anna 从2004 年就加入Forsman & Bodenfors，并在2012 年被任命主席。她曾在2007年获得The Platinum Academy (the Hall of Fame for people in advertising) 中Platinum Egg 的殊荣，是获得该奖项最年轻的创意人，也是Hall of Fame 历史上收录的第二位女性。而她被国人熟知，是从Volvo Trucks 的史诗大劈叉项目横扫全球创意奖项开始。今年Anna 将首度来到中国，在One Show 创新峰会上与大家一起分享创意与创新之道。

10:50-11:30 | 天空舞台 Sky Theater

How Creativity Makes Tech Alive

让科技插上创意的翅膀

Alex Phung 彭骏成

BlueFocus Digital/SVP&CCO/Beijing

蓝色光标数字营销机构/ 副总裁& 首席创意官/ 北京

Alex is from Malaysia. He has a back ground of Communication Design, but found his interest and talent in Digital Multimedia. With 12 years of experience in digital marketing, he also has a profound understanding of the application of marketing technology. His is going to share with us How Creativity Makes Tech Alive. China never lacks technology, but we still need to put more thoughts into how people could use technology to make our lives better. How do we use technology to serve the brand marketing? What is the new challenges that the creative facing?

Alex Phung 来自马来西亚，拥有多年经验的他有着Communication Design 的背景， 却投身Digital Multimedia。具备12 年数字营销经验的他也对市场营销中技术的应用方式发展有着深刻的理解。他将与我们分享How Creativity Makes Tech Alive。中国从不缺技术，缺少的是让技术注入生命，关联人们生活的创意思维。如何能让人们看见技术，获益于技术的服务，并最终能服务于品牌营销？对于创意人而言，面临的挑战是什么？与时并进，符合该时代的创意，才能使创意驱动技术让人们过得更好。

11:40-12:20 | 天空舞台 Sky Theater

How Technology Is Rewiring Our Brains

科技是如何改变人们的思考方式的

Paul Collins

DigitasLBi/Executive Creative Director/Nordics

DigitasLBi/ 执行创意总监/ 北欧

Paul Collins is the Nordic Executive Creative Director of DigitasLBi. In this keynote speech he will share his thoughts on how technology is rewiring our brains, leaving us with a fragmented attention span. Given this fact, and that advertising is a disruptor, how do we create work that makes an indent in the consumer’s mind.

Paul 来自DigitasLBi，并负责北欧各个办公室的创意产出。来自英国的他游历欧美市场，获奖屡屡，并帮助其加入DigitasLBi 之前所在公司舓estam Holst获得全球最佳Digital 营销公司第三名（Gunn Report 2010）。在他的演讲中，他将会和大家分享技术是如何改变人类的思考方式，并分散人们的注意力。而我们通常认为广告是一种干扰，我们怎么利用技术去在消费者的心中植入带有目的性信息呢？

12:30-13:10 | 天空舞台 Sky Theater

Tim Doherty

Isobar China/Chief Creative Director/Shanghai

安索帕中国/ 首席创意官/ 上海

Tim Doherty joined Isobar China as Creative Director since 2008. He’s been leading the Shanghai creative team to challenge the creative limits in the digital marketing industry. He has served brands including Coca-Cola, Sprite, HUAWEI, Budweiser etc. Tim worked in FCB Shanghai and New York. He is responsible for Motorola's global customers in New York. In Shanghai, he is mainly responsible for the creative business of Shanghai general motors.

Tim Doherty 杜天捷于2008 年夏天加入安索帕中国，担任创意总监一职，带领上海创意团队在数字营销业界不断挑战创意极限。他在安索帕服务过的品牌包括有可口可乐、雪碧、百威啤酒、华为等。在加入安索帕之前，杜天捷任职于博达大桥上海和纽约。他在纽时约负责摩托罗拉全球客户。在上海，他主要负责上海通用汽车的创意业务。杜天捷在纽约期间，也曾经在纽约奥美工作了超过6 年的时间，为IBM 、毕雷矿泉水、Ameritrade 公司创作了许多获得国际创意奖项认可的作品。

14:10-14:50 | 天空舞台 Sky Theater

The Digital Zoo

数字动物园

Steven Marolho

MPC Shanghai/General Manager

MPC 上海/ 总经理/ 上海

As an executive producer and manager of visual effects studios, Steven has been at the forefront of bringing world-class creative VFX and design to China’s burgeoning advertising industry. Steven came to Shanghai in 2012 with MPC/Technicolor, with the mission to build the Asia arm of the international visual effects leader and the first studio capable of truly bridging the east and west in terms of craft and expertise. Under his management, MPC Shanghai has established itself as China’s go-to creator of high-end effects, design and new media production. He is going to show insights into the art of Animal and Creature creation with VFX.

作为视效公司MPC 的执行制片及总经理，Steven 致力于将国际顶尖的VFX 和设计带入中国广告行业。Steven 于2012 年跟随MPC 来到上海，带着够构造亚洲国际级顶尖视效领导者的目标，缩小东西方在视效专业方面的差距。在他的领导下，MPC 上海已经发展成为国内高端视效，设计和新媒体产品的口碑工作室。他将与我们分享影片中利用特效制作的活灵活现的动物，并告诉我们如何将其应用在广告中。

15:00-15:40 | 天空舞台 Sky Theater

It All Starts with a Pencil

一切从一支切铅笔开始

Nils Andersson

TBWA/ Asia Creative President & Greater China

President/Shanghai

TBWA/ 亚洲区创意主席兼大中华区总裁/ 上海

2014 saw Nils awarded Greater China’s Creative of the Year accolade, by Campaign Magazine. He also ranked 4th most awarded Creative Director in the world, and his Penguin ‘Mic’ campaign was the most awarded print in the world, according to the UK

based Won Directory. Now, in 2015 Nils rejoins a resurgent TBWA as Asia Creative President and Greater China President His talk is about how the simplest start point and the right thinking processes can lead to great execution.

2014 年，Nils 获得Campaign Magazine 颁发的大中华区年度创意人奖项。同时，他也在获奖最多创意总监的世界排名中位列第四。根据英国Won Directory，他为企鹅出版社创作的‘Mic’是世界上获奖最多的平面。2015 年，Nils 重新加入TBWA 并担任亚洲区创意主席兼大中华区总裁。

15:50-16:30 | 天空舞台 Sky Theater

William Bao Bean

Chinaccelerator/Managing Director/Shanghai

中国加速器/ 董事总经理/ 上海

Bin William is the Vc firm SOSV Accelerator VC - The partner, the company for the $235 million venture accelerator. He also served as director general of China's first venture accelerator, "China accelerated" Chinaccelerator. Prior to joining SOSV, he was a managing director of Innov8 SingTel, a Singapore Telecom's new power investment company, to help deal with investment activities in China. He will share with us the rise of start-up in the field of advertising people with the emerging technologies and ready to enter the business circle of the advertising skills of the long board and short board.

宾威廉是风险投资公司 SOSV - The Accelerator VC 的合夥人，该公司为规模2.35 亿美元的创业加速器。他同时也担任中国第一个创业加速器「中国加速」 Chinaccelerator 的董事总经理。在加入SOSV之前，他身为新加坡电信旗下新电投资公司（SingTel Innov8）的董事总经理，协助处理有关中国方面的投资活动。他将与我们分享start-up 领域兴起的能够为广告人所用的新兴技术和准备进入创业圈的广告人的技能长板与短板。

16:40-17:20 | 天空舞台 Sky Theater

Andy Azula

Martin Agency/SVP&ECD/Richmond

Martin Agency/ 高级副总裁& 执行创意总监/ 里士满

Andy Azula is senior vice president and Executive Creative Director at The Martin Agency in Richmond Virginia. Andy began his career in advertising as an art director in Georgia and North Carolina. His work for North Carolina Travel and Tourism, Verbatim

garnered many awards as well as the attention of Fallon in Minneapolis. Andy’s work has been recognized by Cannes, Communication Arts, The One Show and the CLIOs, well as several other award shows. Andy has sat on the board of The One Club, and is still actively involved in the organization.

Andy Azula 在乔治亚州和北卡罗来纳州以艺术总监的身份开始了他的广告职业生涯。他为 North Carolina Travel and Tourism and Verbatim 的广告设计赢得了许多奖项，同时也成功吸引了Fallon in Minneapolis的关注。Andy 曾加入 McCann Erickson 广告公司，并以团队创意总监的身份参与了Microsoft account的广告活动。他的作品获奖无数，其中包括Cannes,Communication Arts, The One Show, the CLIOs。

11月5日 November 5

09:30-10:20 | 天空舞台 Sky Theater

Workshop Briefing And Mentor Assignment

One Show 青年创新营导师分配与品牌命题发布

10:30-11:30 | 天空舞台 Sky Theater

Youngsters win it all

拥抱创意，让年轻人搞定年轻人

Dan Li 李丹

Tencent SNG Marketing General Manager/Shenzhen

腾讯公司社交网络事业群市场部总经理/ 深圳

Dan Li joined Tencent in 2015, Prior to joining Tencent, Dan has played a key role in the development of some leading brands including Tide, Head & Shoulders, and Safeguard. Dan is charged with driving forward some of the most cutting-edge initiatives and successfully creates a number of well known marketing cases. Although many brands are trying to reach out to Millennials, some of them are still stagnated to traditional “outbound marketing” strategy. In order to connect with the young generation, QQ successfully speaks to the young audience with the“entertainment-culture cross-branding” tactic, furthermore we start to establish a system for youngsters to open their imagination and practically bring their ideas into QQ's product. In here, we would like to share how we make this work.

李丹于2015 年加入腾讯，曾先后执掌宝洁汰渍、舒肤佳、海飞丝等品牌，成功打造众多脍炙人口的营销案例。尽管很多品牌都喊着要搞定年轻人，但是真正在产品及营销层面，却依然停留在“迎合消费者”的视角及做法，而QQ 率先改变自己，让自己和年轻人站在一起，不仅紧密捆绑年轻娱乐文化做跨界营销，甚至开放脑洞让年轻人畅想QQ 并付诸实践。在此他将与大家分享QQ 怎样建立机制，让年轻人的创意真正应用到QQ。

Aurora Liu 刘丹

Tencent SNG Product Director for QQ/Shenzhen

腾讯SNG 产品中心总监/ 深圳

Aurora Liu has joint Tencent since 2010, participating in social network products, which based on billions of users. She witness QQ’s shifting from PC to mobile devices, especially on young generation. Marketing environment are surrounding with young generations. Have a better understanding of their culture can make brand making process easier. QQ as the top one numbers of user’s App/software, half of them are born after 90`s, what kind of chat tool can track their participation and become part of their life?

Aurora Liu，2010 年加入腾讯，见证了QQ 从PC 转向移动互联网走向年轻化，不断成长与突破的全历程。在当下90、95 后“横行”的市场环境中，“二次元”、“社交化”、“黑科技”深受年轻人追捧，作为国内最大的即时通讯软件，QQ 有超过半数用户为90 后，Aurora 将和大家分享QQ 是怎么洞察年轻人？通过怎样产品创新让聊天变得更有趣？如何通过技术融入年轻人的生活？

11:40-12:20 | 天空舞台 Sky Theater

Bring Local Insight On A Global Stage

跨越文化鸿沟，赢取全球奖项

Yash Egami

One Club / Vice President / Content and Marketing

/ New York

One Club / 内容与营销副总裁/ 纽约

Yash Egami is the Vice President of Content and Marketing for The One Club. He is also the editor of one. a magazine and One Show Annuals. With his rich experience of operating the One Show, he is going to tell us how to packaging Chinese works to an international award winning standard.

Yash Egami 是The One Club 的内容与营销副总裁，他也是one. a magazine 以及One Show Annuals 的内容编辑，拥有丰富的奖项运营经验。他将从作奖项主办方和创意行业观察者的角度来为大家讲解，如何打破国际界限，去赢得国际奖项。

12:30-13:10 | 天空舞台 Sky Theater

Voice of Young Ones

Mo Said

Senior Copy Writer/Droga5/New York

资深文案/ Droga5 / 纽约

The One Show has always value the opinion of the youth. For this session we have Mo said.At the age of 7, Mo was sent to detention for never doing his homework. At 20, he was arrested by the Pakistani Army for shooting a controversial documentary. And at 26 he was wanted by the NYPD for an illegal art installation with a political

agenda. When he’s not breaking the law, Mo works a Senior Copywriter at Droga5 and his work has been recognized by Cannes Lions, The One Show, Addys, The US Congress and The United Nations.

In 2014, The One Show named Mo as one of the best creatives under 30. He is going to share How chasing his dream to work in New York advertising brought him face-to-face with an identity crisis and his journey to bring back the man under the cloak.

除了顶级创意人，One Show 也很一直很重视崭露头角的新秀传递的来自年轻人的声音。我们请到了droga 5 的资深文案，Mo Said。他7岁时因为不做作业被送往拘留，20 岁，他因为拍摄了一部有争议的纪录片被巴基斯坦军队逮捕。26 岁时，他因为创作涉及政治敏感议题的艺术作品被NYPD 通缉。当他不再忙着犯法的时候，他在Droga5 担任资深文案。他的作品曾获诸如One Show 和戛纳在内的许多奖项。在2014 年，Mo 获得The One Show 颁布的最佳30 岁以下创意人。他将分享他在纽约工作的经历和他如何打败困难找到自己。

14:10-14:50 | 天空舞台 Sky Theater

Role changing: From Agency To In-House Creative Team

创意身份转换：做In-House 创意是一种什么样的体验

Huang Yandong 黄燕东

Koubei.com/Marketing Director/Shanghai

口碑/ 市场部总监/ 上海

Don Huang has fifteen years of experience in advertising. He had worked in 10 different 4A

agencies in Beijing, Shanghai, Guangzhou. Now, he joined Koubei.com as brand and public

communication director.

黄燕东拥有十五年的广告经验，历经北上广十家4A 广告公司，后加入了口碑担任品牌与公众沟通部总监，致力于推广口碑这个开放的O2O 生态平台，通过流量、支付、会员营销和大数据，更好地服务线下商户，最终更好地服务消费者。

Cheng Feng 程峰

Didi Chuxing/Senior Creative Director/Shanghai

滴滴出行/ 高级设计总监/ 上海

Cheng Feng is Didi Chuxing’s senior design director.He had worked in Sohu, Baidu, OgilvyOne, Cheil, CIG and other digital agencies. He had been awarded for many awards and has a deep understanding about creativity and design.

滴滴设计高级总监，资深创意人、设计师。曾就职于搜狐、百度、OgilvyOne、Cheil 鹏泰、CIG 等知名互联网公司及digital agency，获奖众多，对创意、设计有深入的了解。 

Ma Chao 马超

The One Club Greater China Office/Chief Representative

The One Club 大中华区/ 首席代表/ 北京

Since Apple began to set up their own in house creative department, a lot of internet and tech companies have been hiring in house creative team to serve their own marketing strategic requirements. Many senior creatives are joining them for the exciting new role to lead in house creative team. This is different from what it was in the past, ad person became a client. They need to manage the brand strategy and direction as a client, they also need to work out creative ideas and campaigns as an agency. They need to work on their own, they also need ideas from the outside, the agencies. What’s the feeling to have this double role? What’s the difference of running in house creative team and working as an agency? Is this model working well? Let’s hear what they say, the senior creatives from agencies and now as creative team leaders in tech companies.

从苹果公司开始招募In House 创意团队来解决自身品牌传播的需求开始，互联网和科技公司既是甲方又同时成立in house 创意团队的事例在近年成为一个潮流。很多广告创意行业的创意人被召至这些公司麾下，去领导in house 创意团队。这跟过去很多创意人或Account 进入甲方不一样。他们除了以甲方制定品牌传播方向和策略，还要换上创意人的身份管理着in house 的创意以及执行。他们既要自己产出很多Idea，又要通过外界的Agency 来输入更多的想法。这些双重身份的创意人在in house 创意团队有什么样的感受和体验？在管理甲方In house 团队之后与做乙方有什么样的不同感受？这样的模式能够为公司带来更有效的创意？他们将带来干货满满，爆料重重的接地气的讨论。

15:00-15:40 | 天空舞台 Sky Theater

Typography In Digital Age

数字时代的字体美学

Peter Wang 王培东

DynaComware/Sales General Manager/Beijing

北京华康/ 销售总经理/ 北京

Peter comes from Taiwan and was assigned to Beijing as sales general manager for DynaComware. He's in charge of the bussiness development in Mainland China. These three years Dycomware sees a rapid growth and became the leading font design company.

王培东来自台湾，2014 年受命前往北京担任华康销售总经理。负责大陆字体开拓业务。近三年来华康业绩突飞猛进，已成为国内主要字体供应商之一。

Sheena Jeng 郑以萍

Publicis China/Chairman & CCO/Shanghai

阳狮中国区/ 主席兼首席创意官/ 上海

Sheena is the backbone of China's advertising industry, she served as vice chairman of China 4A committee. Her works have been recognized in The One Show, Cannes, D&AD and other creative award shows.

郑以萍是中国广告行业的中坚力量， 曾于 2007-2009 年出任中国 4A 委员会副主席。她获奖无数，其作品曾多次斩获One Show、戛纳广告奖，D&AD、纽约广告奖及中国 4A 金印奖等国际和地区创意奖项。

Eric Chang 张志浩

OgilvyOne Asia Pacific /Regional Vice President, Business

Development/Taipei

奥美互动营销亚太区/ 事业发展副总裁/ 台北

For the past 25 years, Eric Chang has specialized in marketing, direct marketing, Customer Relationship Management (CRM), and digital marketing. An expert in the theory and application of integrated marketing and digital marketing, he is one of the few people in Taiwan experienced at practically executing CRM from marketing and digital perspectives. He has advised clients in a wide array of industries such as finance, communications, high-tech, telecom, automotive, and fast-moving consumer goods.

张志浩过去二十五年一直从事于营销、一对一营销、顾客关系管理(CRM) 及数位营销的工作他专研于整合营销与数字营销理论与实务的应用，也

是台湾少数从营销及数字角度切入顾客关系管理的实务操作者。他负责过的客户横跨金融、信息、高科技、通讯 、汽车、快速流通消费商品等。

15:50-16:30 | 天空舞台 Sky Theater

Jason McCann

RED PEAK/Executive Creative Director/New York

RED PEA/ 执行创意总监/ 纽约

Jason McCann served as Group Creative Director of AKQA New York ，Executive Creative Director of AKQA, London. He is active in the field of global creative education. In 2016, Jason is back in New York, and joined RED PEAK as Executive Creative Director. RED PEAK is a product innovation driven business transformation design and consulting firm.

资深创意人Jason McCann 历任纽约AKQA 的创意群总监、AKQA 伦敦的执行创意总监， 并活跃在全

球教育领域。2016 年Jason 回到纽约， 加入RED PEAK 担任执行创总监。RED PEAK 是一家以产品创

新驱动业务转型的设计与咨询公司，在全球领域享有较高的行业影响力。

16:40-17:20 | 天空舞台 Sky Theater

The Power of Thinking Small 从小处着眼

Ben Tollett

Adam & Eve DDB/Executive Creative Director/London

Adam & Eve DD / 执行创意总监/ 伦敦

Ben Tollett is Executive Creative Director of adam&eveDDB. A creative partner at adam&eve since it was a start-up, he helped grow the agency almost from scratch and saw it through a successful merger with DDB in 2012.The agency is consistently

the most awarded in the UK. Ben currently helms the multi-awarded Harvey Nichols account, but he is probably best known for helping establish the John Lewis brand with ads such as ‘Always a Woman’ and ’The Long Wait’.These commercials moved large numbers of the British public to tears and apparently prompted lots of clients to ask their own agencies if they could "do them a John Lewis". He’s speech is about power of thinking small. When it comes to innovation,sometimes it’s better not to try and make the big leap, come up with the big idea, or strive to be thebig shot. Sometimes it’s better to think small. The advantages of small-minded thinking, by an adman from a small island.

Ben Tollett 是Adam & Eve 的初创合伙人之一，参与了2012 年与DDB 的合并，在帮助adam&eveDDB成长为英国获奖最多的创意公司中扮演了重要的角色。他为John Lewis 创作的‘Always a Woman’ 和 ’The Long Wait’ 在业界获得了强烈的反响。 他的演讲是关于Thinking Small 的巨大能量。当我们谈到创新，许多人希望一蹴而就，只关心大概念，希望能够一举改变世界。而真相是，从细微处着眼反而能够促成大的改变。

ONE SHOW中华创意节金铅笔颁奖典礼及派对

AWARDS CEREMONY AND AFTER PARTY

2016 年11 月5 日

November 5, 2016

18:00-19:00

BUFFET & NETWORKING

自助晚宴及社交

19:30-22:00

AWARDS CEREMONY

颁奖典礼

Come see this unique stage featuring the most stimulating creative works that will make people

proud, inspire them and make them think. This stage is for people who breed innovation, who may be young and bold and full of hope; the super stars of this stage are the creatives who made these masterpieces of ingenuity and talent. Let’s cheer for great work and great minds tonight!

这是一个独一无二的舞台，因为，这一夜这个舞台将交给大中华区最激励人心最具创意的作品，引人骄傲，引人崇拜，更引人思考；也因为，这一夜这个舞台将交给这片土地上正在孕育创新的人，他们可能青涩，可能大胆，但一定充满希望；还因为，这一夜这个舞台上的真正的明星是创造出来这些精彩之作的人，而那些行业的巨头和前辈，将成为你的陪衬，为你颁奖，为你祝贺。这一夜，One Show为伟大的作品和即将伟大的人喝彩。

官方主题派对

22:00-24:00

Celebrations are not limited to the stage. We invite you to carry the banner of creativity and party on, enjoy unlimited drinks with your unlimited passion. One Show Festival for Greater China is the first creative festival in China to hold an After Party because the passion and happiness that each Creative Warrior puts into the industry should be rewarded and celebrated.

Famous English Talkshow Actor Tony Chou will be here and share the night with us, he's going to present his unique stand up comedy and bing humour to everyone.

狂欢不能止步于舞台，在伟大的作品亮相之后，我们邀您参加由著名音乐厂牌和潮流DJ 带来的电音派对，和全世界优秀的创意工作者一起尽情享受这个充满创意激情的夜晚！著名脱口秀演员Tony Chou 亦将来到After Party 现场，为每一位创意人带来原汁原味的Stand up comedy 脱口秀演出。

TONY CHOU 周托尼

Tony Chou is an established stand-up comedian from Mainland China. He performed

in both English and Mandarin Chinese to different audiences. As an English-speaking

comedian, Tony has performed not only in Mainland China but also in America, Ireland,

Thailand and Hongkong. Tony is also the co-founder and host of Humor Section，the best Chinese-speaking standup comedy club since 2014.

As a comedian, Tony Chou has been featured in New York Times, Economist, BBC (Radio)

,The Atlantic, Bloomberg, AP, Sinovision, CCTV-News, China Radio International, Global

Times, NBT-World (Thailand).

Tony also has rich experience in media as he worked as a CCTV journalist for 7 years.

Tony Chou 是中国大陆首位活跃在国际舞台上的双语脱口秀喜 剧演员和主持人, 曾在美国、爱尔兰、泰国和香港等多地做英语脱 口秀演出, 在中国首届国际脱口秀喜剧节与大山一起担任评委。 Tony Chou 一直在国内积极推动脱口秀文化, 他和爱尔兰知名脱口秀演员 Des Bishop 毕瀚生联合创建的中文脱口秀俱乐部“幽默小区 脱口秀”2014 年初以来在北京场场爆满一票难求, 是中国最棒的脱 口秀俱乐部, 黄西、大山、崔永元等人都曾上台表演。Tony Chou 本人经常被国内外知名媒体报道, 主要媒体包括《纽 约时报》、BBC(Radio)、Economist《经济学人》、彭博新闻社Bloomberg、the Atlantic(《大西洋月刊》)、AP 美联社、美国中文电 视台、《侨报》、爱尔兰国家电视台 RTE-1, NBT-World 泰国国家电视 台、中国 CCTV--NEWS、BTV-青年、中国国际广播电台 CRI、《三 联生活周刊》、China Daily《中国日报》、《Global Times》、《Vista 看 天下》、《人物》等多家媒体都对 Tony Chou 做过采访报道。Tony Chou 拥有丰富的媒体经验, 作为出镜记者他在央视财经频 道工作七年, 曾采访全球政商领袖上百人。

One Show创意饕餮之夜——全球创意作品展映 ，像看电影一样看创意作品

One Show Creative Night: GlobalAward-winning Creative Works Screening

One Show Portfolio Reviews

2016 年11 月4 日

November 4, 2016

19:00-22:00

Twelve years ago, the Creative Night Screening in Beijing Worker’s stadium became a millstone in Chinese advertising industry. Now, the Creative Night Screening returns and will be part of the One Show not only to offer wonderful work to all ads-lovers, but also to transmit creative spirit and humor to hundreds of people.

One Show创意团队每年精选近百部国际优秀创意案例，并制作剪辑成为不同类型的创意视频，用类似电影放映的形式进行展映。这些广告片荟萃了世界各地不同文化背景上出现的创意内容及洞察，实实在在地成为了一道“广告大餐”为广大的创意爱好者献上全球最具观赏性的广告创意作品。而这个活动，也将创意精神、幽默感和美的享受传递给每一个普通公众。

创意青年面试日

PORTFOLIO REVIEW

2016 年11 月4 日

November 4, 2016

19:00-22:00

ONE SHOW Portfolio Review is a creative education and career guidance program which to promote outstanding young students who can get more opportunities to enter their favorite creative industries; and also for creative agencies, well-known Internet companies, to directly absorbed outstanding young creative people from China. There will be more than 30 international 4A-advertising companies, local advertising agencies and well-known Internet companies invited. Students will bring their own works to the interview and ask for advice; they can get the recruitment or employment guidance directly from the recruiters. At the same time, recruiting representatives can get more young creative talents through this platform.

ONE SHOW 推出的创意教育与就业指导项目。为促进优秀青年学生可以获得更多的机会来进入其心仪的创意行业；为广告公司、创意公司、知名互联网企业、媒体可以直接的吸收到来自大中华区优秀年轻创意人。One Show 将邀请至少30 家以上的国际4A 广告公司、本土知名广告公司、知名互联网企业、媒体高层管理人员作为招聘方代表参与青年面试日的活动。28 岁以下的年轻创意人携自己的作品向招聘方代表进行面试及请教，便可以获得来自招聘方的面试及更直接的创意及就业指导。招聘方代表同时通过这个平台可以招募到非常出色的年轻创意人才。

ONE SHOW 中华青年创新营

ONE SHOW CHINA YOUTH CREATIVE WORKSHOP

2016 年11 月6-10日

November 6-10, 2016

Big ideas are the concept and contents for a brand, innovation is the new way of using technology and media. Innovation is like a gun, shooting the bullets into the heart of consumers, influence people, and give people impact. One Show China Creative Competition is the leading competition for young creative talents in China, it gives a stage for young talents to open their minds and have creative thinking, to combine creativity and innovation and create works for brands across disciplines of advertising, product, contents, social innovation and business innovation. Those works with true insights from the young generation will blow your minds!

创意是用来影响消费者的内容与想法，创新则是新的技术手段与媒介革新，它就像一把枪，把子弹打进受众的心里，让人们受到影响，被你的创意所感动。One Show 中华创新竞赛，以国际级的创新标准引领中国的创意行业，为品牌提供了获得年轻人创意洞察的最佳舞台，同时为两岸三地的年轻人才提供了一个绝佳的开拓视野和锻炼能力的机会，让年轻人将技术与艺术融为一体，为品牌创作包括广告创新、内容创新、产品创新、社会创新以及商业模式创新等的创意内容，用作品证明自己的创作能力，让人眼前一亮，脑洞大开！

What is going on?

10:00AM-5:30PM,November 4-5, 2016

One Show Creative Conference

7:00PM-9:30PM,November 4, 2016

One Show Creative Night: GlobalAward-winning Creative Works Screening

One Show Portfolio Reviews

6:00PM-7:30PM,November 5, 2016

One Show Awards Ceremony Reception Buffetand Networking

7:30PM-10:00PM,November 5, 2016

One Show Greater China Awards Ceremony

10:00PM-2:00AM,November 5, 2016

One Show Greater China Awards CeremonyOfficial After Party

9:30AM-6:00PM,November 6-9, 2016

One Show China Youth Creative Workshop

(ForFinalists of One Show China Youth Creative Competition only)

9:30AM-4:00PM,November 10, 2016

One Show China Youth Creative WorkshopFinal Pitch Competition

7:00PM-9:30PM,November 10, 2016

One Show China Youth Creative AwardsCeremony

购买创意节通票，即可参加如下全部活动：

 OneShow中华创新峰会

2016年11月4-5日

来自全球顶尖创意人极具启发性的演讲，接受为期两天的头脑洗礼与启发

OneShow创意饕餮之夜：全球创意作品展映

2016年11月4日傍晚

全球最新获奖创意与创新作品展映，像看电影一样看创意作品

OneShow中华创意节颁奖典礼招待自助晚宴

2016年11月5日傍晚

五星水准自助晚宴，美酒与音乐，并获得与大中华区顶尖创意脑袋的交流机会

OneShow中华创意奖颁奖典礼

2016年11月5日晚

大中华区年度最具创意和创新价值的作品，将在这个晚上颁出，你不仅能见证这荣誉的一刻，更可以一览全部作品，获得一场视觉与创意的盛宴。

OneShow中华创意节潮流电音After Party

2016年11月5日晚-凌晨

由著名音乐厂牌和潮流DJ为行业中创意精英们带来的电音派对，在颁奖之后尽情狂欢

OneShow中华青年创新营终极提案大赛及青年奖颁奖典礼

2016年11月10日全日至晚间

作为观众参加大中华区最高水准的年轻人才提案大赛现场，宛如中国好声音一样的激烈选秀，让你获得来自年轻人的创意启发

 If you have any questions, please contact:

Celia Wen, China Coordinator of the One Club, 

Mobile: +86 13146664183  Email: Celia@oneshow.cn

Season Zhou, China Coordinator of the One Club, 

Mobile: +86 18801766306  Email: Season@oneshow.cn

企业团票及商务合作咨询请联系：

美国ONE SHOW国际创意节大中华区办公室

联系人：Maggie Wang

电话：+8610-51120025转124

电邮：maggie@oneshow.cn