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Overview：

35% of China’s daily mobile usage is being spent on WeChat. As the world’s fastest growing social media platform and the primary link between brands and consumers, WeChat is continuing to develop into a marketing powerhouse with 938 million active users today. In 2016, consumers spent a massive US$1.2 trillion through WeChat and all trends show that WeChat Pay will soon become the number one mobile payment channel in China. So what does WeChat really mean for international corporations in 2017/18? Britcham has cordially invited Ms. Alan Ma, Head of Ruder Finn Innovation Studio China to explain the opportunities that Wechat presents for your business, in addition to how you can take full advantage of it.

根据腾讯《2016年微信影响力报告》，超过九成微信用户每天都会使用微信，半数用户每天使用微信超过1小时。超过六成微信用户使用过微信生活服务，手机充值、买电影票、吃喝玩乐消费渗透率最高。同时, 以微信为主导的社交平台，已成为新媒体传播核心渠道，因此如何实现微信平台宣传的利益最大化，对于任何一家希望深入消费者、拓宽市场的企业来说意义重大。 本次研讨会，广东英国商会非常荣幸地邀请到罗德互动营销咨询中国区负责人马萍小姐分享企业如何通过微信平台实现商机最大化。

Britcham has also invited Mr. Jing Li, Director of PR Newswire China Business Development Department, who will be talking about how to evaluate social data in order to master a business’s social media performance, as well as how to create quality content which can be distributed through different media channels.

除此之外，本次研讨会也将邀请到美通社首席分析师李晶先生分享当今社交媒体数据的应用，针对不同的媒体渠道及特性，企业该如何做内容达到其不同商业目的。

This seminar highlights:

1. Highlight how businesses can capitalise on the WeChat opportunity

2. Define what a smart WeChat strategy looks like

3. Review lessons learned from recent client case studies

4. Provide a roadmap for success.

5. How content is shared in social media channels

6. How companies evaluate their social media performance in China

7. Major application for social media data.

Agenda:

Speakers　

■ Jing Li - Director of PRN China Business Development Department Project Principal Chief Analyst, PR Newswire　

Responsible for the development and management of media monitoring products and consulting services for important clients.Before joining PRN, Jing worked in the branding and marketing departments of several well-known manufacturing enterprises, as well as consultancies including Pacific Epoch Investment Advisory Ltd and CIC. He has also previously forecasted the revenue of Alibaba for 9 consecutive quarters with an accuracy of 98%, and has participated in major media monitoring projects such as the Nike Olympic Project. Jing has a unique understanding and experience of market integrated communications; media channel expansion and corporate strategy planning.　

■ Alan Ma - Head of Ruder Finn Innovation Studios China　

Ms. Ma is a senior marketing and communication professional with 15-years of solid experience in both agency & in-house positions across all marketing communications functions in various industries, specializing in strategic marketing & communication, stakeholder engagement, digital communication and CSR.  Aside from her expertise in communication, Ms. Ma has been actively involved in training programs for reputable companies such as Lenovo, Nokia, Oracle, Samsung, Symantec and Tencent,  among others.　

Prior to joining RFI in July 2016, Ms. Ma was the practice lead for the Technology Practice of Edelman China since 2014.  Prior to re-joining Edelman, Ms. Ma was the Marketing Head for King & Wood Mallesons, one of the world’s leading law firms. During her tenure, she was in charge of the firm’s overall business development, marketing communications, e-marketing & client insight functions. Prior to this position, she held the roles as the Marketing Manager for British Standards Institution Greater China region and Marketing Manager for Motorola’s Enterprise Mobility business Greater China region. In both companies, she was accountable for the organization’s overall marketing communication & BD strategy and implementation including branding, PR & corporate communication, product marketing, e-marketing, channel marketing, tele-marketing. She was also involved in sales operation on a daily basis.　　　　　　　　    

• Please email helen.tan@britchamgd.com to know more information.

• 如需了解更多活动咨讯，请发邮件至helen.tan@britchamgd.com 。