Startup Grind深圳:破解科技媒体的基因 访谈Proper Propaganda创始人Jackson Whightman

Sat, 18 May 2019 14:30:00 GMT ~ Sat, 18 May 2019 15:00:00 GMT
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Startup Grind创业磨坊深圳

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本活动为英文

THE INTERVIEW IS IN ENGLISH


不管初创公司处于哪个阶段,什么融资水平,总是常规性的把钱浪费在公关上,以至于现金不断消失在这个黑洞里。


这个问题,通常与创业者如何理解传播创新,以及对科技媒体报道的性质所持的误解有关。


5月18日,在Startup Grind深圳这次访谈中,科技公关公司 Proper Propaganda 的创始人Jackson Wightman将会讨论关于沟通创新的实用技巧和原则


尤其针对深圳大量出海的公司,他深入研究了国外科技媒体报道的趋势以及这些科技记者在决定是否报道某家特定公司或产品时的考虑


你将对大型国外科技媒体的运作方式有更深入的了解,并掌握一系列实用技巧,帮助你的公司在全球最大的媒体中获得高价值的报道——这种报道可以成为你所有营销活动的基石。


Startups of all stages and levels of funding regularly throw money away on PR. So often cash disappears down this Black Hole. The problem often relates to misunderstanding about how to communicate innovation and the nature of tech media coverage. In this presentation, Jackson Wightman Founder of tech PR agency Proper Propaganda will discuss practical tips and principles about communicating innovation. He will delve into trends in tech media coverage and what tech journalists consider when deciding on whether to cover a specific company or product. You will leave with a greater understanding of how large tech media works and a slew of practical tips to get your company high value coverage in the world's biggest outlets - the kind of coverage that can form a cornerstone for all your marketing 



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活动安排 | Agenda

2:30PM - 3:00PM 签到 Check in and Welcome

3:00PM - 3:15PM 开场 Opening Intro

3:15PM – 4:15PM 嘉宾访谈 Fireside Chat & Q&A

4:15PM – 5:00PM 自由交流 Networking 



关于嘉宾 | About Guest


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Jackson Wightman

Proper Propaganda创始人

Founder of Proper Propaganda


杰克逊·怀特曼(Jackson Wightman)是“适当宣传”(Proper Propaganda)的宣传部长。Jackson是绩效公关的忠实拥趸,他开发了一种服务定价模型,将产出时间提前。他曾在TechCrunch, Fast Company上发表过一系列关于科技公关主题的文章,他之前曾从事发行管理工作,并为一位加拿大总理撰写过演讲。他拥有工商管理硕士和国际关系硕士学位。

Jackson Wightman is Minister of Propaganda at Proper Propaganda. A big believer in pay for performance PR, Jackson developed a pricing model for services that puts output before hours. His writing on a range of tech PR subjects has appeared in Tech Crunch, Fast Company, In a previous life he worked in issue management and wrote speeches for a Canadian Prime Minister. He holds an MBA and an MA in international relations. 


关于公司 | About Company



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自2011年以来,Proper Propaganda一直在帮助科技和生活方式公司构思和传播引人注目的故事。多年来,该机构一直与财富500强企业和各种规模的初创企业合作。它专注于硬件、设计和生活方式以及区块链公关。从Kickstarter网站的启动,到进入百思买(Best Buy)、沃尔玛(Walmart)和亚马逊(Amazon)等大型零售商,Proper Propaganda帮助了客户的方方面面。该机构参与了250多个众筹活动,帮助客户筹集了6000多万美元。

Proper Propaganda has been helping tech and lifestyle companies craft and spread compelling stories since 2011. Over the years, the agency has worked with Fortune 500 companies and startups of all stages and sizes. It specializes in hardware, design and lifestyle and blockchain PR. Clients have appeared in every major publication in the Anglosphere. Proper Propaganda has helped clients with everything from Kickstarter launches, to entering major retailers like Best Buy, Walmart and Amazon. The agency has worked on over 250 crowdfunding campaigns helping clients raise over $60 million dollars. 


活动信息 | Event Info


时间:2019年5月18日(周六)2PM-5PM

When: May 18th (Sat), 2019 2pm - 5pm

地点:深圳市南山区粤兴三道8号中国地质大学产学研基地2楼科技寺(科苑地铁站D出口直行80m)

Where: A 208 Tech Temple, China University of Geosciences, 8 Yuexing 3rd Rd, Nanshan District, Shenzhen (Keyuan Metro Station, Exit D) 

语言:英文

Language: English

费用:早鸟票 Early Bird 59元 | 晚鸟票 Late Bird 99元 包含茶歇

Admission: Early Bird 59 RMB | Late Bird 99 RMB  F&B included.


主办方 | Organizer 


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特约合作 | Special Partnership


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战略及社区合作 | Partnerships

深圳谷歌开发技术使用者社区

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Google AdWords深圳体验中心

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创业磨坊深圳团队

 

深圳地区负责人,张耕

Grace Zhang, Shenzhen Chapter Director

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Live, Laugh, Love.

张耕(Grace)是一名活跃在深港科创社区推动者。她致力于联系志趣相同的小伙伴,推动企业家精神以及创造一些什么。中戏电影制片本科、美国Indiana University Bloomington媒介管理硕士毕业,曾任芝加哥双语科技记者,全职为深圳能源市场策划和品牌管理。在业余时间,她组织创业、互联网、IT相关活动,关注内容创业,并加入了一档博客节目 China Business Cast

Email:geng@startupgrind.com 微信:27246054 (注明身份,来自活动行)


Grace is an active participant in the Shenzhen-HK startup community. She contributes to the community by connecting like-minded people, promoting entreprenuerial values and doing her best to make something happen. She was once a film student in Beijing and the U.S., Chicago-based biligual tech reporter and now a marketing specialist at Shenzhen Energy. In her spare time, she organizes IT, Internet and startup related events, highly passioante about content product and has joined a podcast team called China Business CastPlease contact her at geng@startupgrind.com or add her on wechat: 27246054


全球合作伙伴

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Google is committed to empowering entrepreneurs around the world through programs, partnerships, and our products.


所有合作伙伴

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关于Startup Grind
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Startup Grind是一个全球性的科技创业社区,由谷歌供能,致力于帮助企业家们相互学习、相互启发和资源交换。我们在超过200个城市,85个国家举办活动,每个月我们都会邀请到当地的企业创始人、创新者、教育者和投资人来参加我们的活动,和大家分享他们的个人故事以及他们在创建公司的道路上所得到的经验和教训。 

我们每月的炉边访谈、社交活动和年度会议都为大家提供了充足的机会,将那些优秀的初创公司和推动这些公司发展的人们联系在一起,开拓强大的支持网络,建成有意义的关系网和获得未来创业之路的灵感,访谈将通过社交媒体传播到世界各地创业者作为参考。想要了解更多信息,请访问 www.startupgrind.com  或者扫描以下二维码在微信上关注我们(微信号Startupgrind)

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What is Startup Grind?

Startup Grind is a global startup community designed to educate, inspire, and connect entrepreneurs. We host monthly events in more than 400 cities and 120 countries featuring successful local founders, innovators, educators and investors who share personal stories and lessons learned on the road to building great companies. Our monthly fireside chat interviews, startup mixers and annual conferences provide ample opportunities to connect with amazing startups and the people behind them, tap into a strong support network, form meaningful connections and gain inspiration for the startup journey ahead. For more information visit StartupGrind.com or follow us on twitter @StartupGrind.


Filming on Premises


作为宣传需求,您在活动中的图片、音频或视频有可能被全部或部分无偿采用为Startup Grind的宣传材料,如果您对此有异议,请于工作人员联系,我们会及时移除您存在异议的部分(邮件:geng@startupgrind.com)


For promotional purposes, the photos, voices or videos that contain your presence may be used voluntarily as Startup Grind's marketing materials without compensation. If you don't agree with our uses, please contact our staff for removing materials in question. (Email: geng@startupgrind.com)


 

过往嘉宾

Part of our Past Speakers:

深圳地区:

In Shenzhen:

Laurent Le Pen,第一个在Kickstarter上筹集到1百万美元的深圳地区创业者

Laurent Le Pen, first Shenzhener who raised 1 million on his kickstarter project omate.com

Allison Baum, HK director of General Assembly

Cyril Ebersweiler, (全球最大智能硬件孵化器HAXLR8R Network,SOSventure创始人)

Cyril Ebersweiler (AXLR8R Network, SOSventures)

Martin Li,Uber的环球开启者. Dexter Lu, 快递打车CEO

Martin Li, Globale Launcher of Uber. Dexter Lu, CEO of Kuaididache (快的打车, Biggest car calling app company in China)

郭列,全球最火头像应用”脸萌“创始人。

Lie Guo, founder of FaceQ , the hottest cartoon headshot app.

 

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李松博士,珍爱网CEO&Founder

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CEO of Seeed Studio,柴火创客空间和深圳Maker Faire

Internationally:

国际:

Linkedin创始人,Greylock合伙人,Facebook投资人

Co-Founder of Linkedin, GreyLock Partners , investor of facebook.

投资过Airbnb,Facebook, Foursquare, Jawbone, Coinbase, Pinterest, and Zulily

Invested in  Airbnb, Facebook, Foursquare, Jawbone, Coinbase, Pinterest, and Zulily

全球第一孵化器Y Combinator合伙人

Jawbone创始人,Jawbone是可穿戴设备的开创公司,它的UP智能手环占据全球可穿戴全球可穿戴设备市场份额20%以上。

 

 

PRESS媒体报道

 

 TechCrunch:一个自给自足的创业者的搏击俱乐部

“One might think of it as an entrepreneurial Elk’s Club or a national, self-sustaining of local affiliate networks … a la Fight Club.”


华尔街日报:以目标为在创业者,投资人,资本家,天使投资人,孵化器和其他人们之间建立联系的组织

“Aimed at creating relationships among entrepreneurs and venture capitalists, angel investors, incubators or just people looking for good ideas.”

 

 

- 进入官网查看更多See more at: http://startupgrind.com/shenzhen


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Startup Grind创业磨坊深圳

Startup Grind创业磨坊深圳

创业磨坊 (www.startupgrind.com)是一个全球性的旨在教育,激励,和链接企业家们的社区,本机构为谷歌的官方合作伙伴。我们每个月在全世界85个国家20个城市组织活动,采访本地的企业创始人,创新者,教育者及投资人,他们会和本地的创业社区分享他们的个人旅程以及建造伟大公司路上的经验教训。

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