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2018哥大中国之夏·欧洲电商协会主席怎样应对智能新零售

2018年5月28日 18:30 ~ 2018年5月28日 21:00

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    活动简介 | Event Brief

    未来的新零售,消费者有哪些新的挑选模式和标准? 

    支付与配送环节的新技术,又会催生哪些新的商业模式?

    企业又该怎样做,才能让用户真正感受到关怀?


    5月28日,“2018哥大中国之夏”联合营创学院、人民邮电出版社将邀请全球著名零售产业观察家、欧洲电商协会联合主席维襄德·永恩(Wijnand Jongen)和清华大学经济管理学院营销学博士生导师郑毓煌教授做客哥伦比亚大学全球中心 | 北京,就中国企业如何借助互联网、大数据、高科技挖掘和满足消费者的需求,并在世界经济格局中打造中国品牌进行多角度对谈。


    感谢智能前线、慧聪网、中国经济信息网、投资家网、中国新闻网、中青网、中国新闻出版广电报、出版商务周报、出版人、中国出版传媒商报、百道网、中华读书报、新浪读书、凤凰读书、北青周刊对本次活动的大力支持。


    On May 28, Columbia Summer in China invites you to a dialogue with Mr. Wijnand Jongen and Professor Yuhuang Zheng from Tsinghua University's School of Economics and Management. Mr. Wijnand Jongen is a globally recognised author, keynote speaker and futurist on topics in retail and e-commerce. He is co-founder and Chairman of the Executive Committee of Ecommerce Europe and founder and CEO of the Dutch e-commerce association Thuiswinkel.org. The two will have a discussion on how Chinese enterprises can explore and meet the demands of consumers with the help of big data, and can build Chinese brands in world economic.


    演讲嘉宾 | Speakers

    维襄德·永恩

    Wijnand Jongen

    全球著名零售产业观察家、演讲家,欧洲电商协会联合创办人、主席,电商服务机构Thuiswinkel.org创办人,荷兰鹿特丹伊拉斯姆斯大学在线营销与远程销售专业教授。先后毕业于荷兰的阿姆斯特丹大学,美国的蓝道尔夫-麦肯学院和艾维瑞特大学。在20世纪90年代中期,他与人联合创办了Macropolis公司,是荷兰的第一家网上商店。

    Wijnand Jongen is a globally recognised author, keynote speaker and futurist on topics in retail and e-commerce. He is co-founder and Chairman of the Executive Committee of Ecommerce Europe and founder and CEO of the Dutch e-commerce association Thuiswinkel.org. 

    Wijnand attended the University of Amsterdam, as well as the Randolph-Macon College and Averett University in the United States. He earned his Masters of Business Administration (MBA) at Averett University (1993) and a doctoral degree in Educational Studies at the University of Amsterdam (1986). Mid-1990s, Wijnand was the co-founder of Macropolis, the first Dutch shop and price comparison site for consumers on the Internet. 


    郑毓煌

    Yuhuang Zheng

    哥伦比亚大学营销学博士,清华大学营销学博士生导师,营创学院院长。他的著作广受欢迎,并获得美国营销学会主席、沃顿、哈佛商学院院长等权威一致赞誉。他的课程《营销:人人都需要的一门课》自2015年10月16日上线以来,已有超过2000万人次收听,成为中国最受欢迎的营销课和商学院课程。

    Professor Yuhuang Zheng graduated from Columbia University with his Ph.D. degree in marketing. He is currently Associate Professor of Marketing and Faculty Director of the Marketing Department Doctoral Program at the School of Economics and Management (SEM) and Research Fellow at the China Business Research Center, Tsinghua University. Previously he was on the faculty at Fordham University School of Business (New York) and has marketing and strategic planning experiences at Motorola and Compaq.


    活动日程 | Agenda

    6:30 p.m. - 7:00 p.m.

    签到

    Registration

     

    7:00 p.m. - 8:00 p.m.

    维襄德•永恩先生主题演讲:新消费场景下的新零售模式

    Speech by Mr. Wijnand Jongen

     

    8:00 p.m. - 8:45 p.m.

    高峰对话:中国新零售市场的机会和挑战

    Dialogue with Mr. Wijnand Jongen and Professor Yuhuang Zheng

     

    8:45 p.m. - 9:00 p.m.

    问答环节

    Q&A


    报名须知 | Special Notice

    • 本场活动语言为英文,配以中文翻译;

    • 报名需审核,收到确认二维码即表明报名成功(请在签到时出示二维码);

    • 请于活动要求的签到时间到场,早于签到时间、或迟于签到时间20分钟,将无法协助您签到入场;

    • 若无法如期参加活动,烦请您提前告知,我们将开放名额予其他观众;

    • 如有任何疑问,请在我们的微信公众平台留言或邮件至beijing.cgc@columbia.edu


    • The event will be conducted in both English and Chinese.

    • Due to limited seats, registration will be verified through the QR code of confirmation. Please present the QR code at the entrance. 

    • Please plan to arrive no earlier than the registration time and no later than 20 minutes after the end of registration period.

    • If you are unable to attend the event, please inform us in advance. 

    • If you have any questions, please leave us a message below or email to beijing.cgc@columbia.edu.



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