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Emmanuel 艾曼努尔

10月13日，知了创新邀您与品牌营销专家Emmanuel 和社群产品专家 Adam共同探讨：初创公司如何建立品牌阵地？又怎样通过品牌社群的运营提升品牌营销能力？快来加入我们的活动吧！

Knowwell Marketing invites you to join Emmanuel and Adam，a brand marketing specialist as well as community product specialist , in the discussion of how to expand brand reach for startups and how to improve brand marketing through community building. Join us on Oct. 13th!

我们曾接触过许多初创公司，无论团队的技术、创新能力，还是产品力，都属一流。但在品牌营销层面，这些初创公司却往往陷入困境。广告、公关投入动辄几十上百万，初创公司如何承担？

We have seen many startups that are excellent in technology, creativity and products but fail to afford expensive marketing campaigns and advertisements that could cost a great deal of money.

实际上，品牌营销不止有广告，公关这两个板块。对于初创企业来说，拥有一块自己的品牌阵地，才是品牌营销真正的解决之法。

In fact, brand marketing is not just about advertisements and campaigns. For startups, the key is to build its own brand reach.

品牌阵地的建立，从品牌社群开始，在品牌社群的运营中，真正使用过产品的用户将为初创公司提供宝贵的意见，帮助迭代产品；而部分用户更会成为品牌的拥趸，在他们的生活圈中为品牌进行自传播…….

Brand reach begins with brand community in which product users could offer valuable advice for startups to make product iteration and some of them become loyal fans who will help spread the brand within their circles.

那么，如何从头建立自己的品牌社群呢？

So, how to start brand community building from scratch?

Emmanuel 和Adam 将为我们解答这些问题：

They will give answers to the following questions:

1.怎样从零开始建立品牌社群？

2.建立品牌社群的过程中有哪些“坑”？

3.如何运营我们的品牌社群？

4.怎样让品牌社群变现？

1. How to start brand community building from scratch?

2. What are the common mistakes in brand community building?

3. How to run a brand community?

4. How to turn brand community into sales?     

本活动访谈部分为英文

THE INTERVIEW IS IN ENGLISH

Emmanuel 艾曼努尔

Emmanuel 艾曼努尔

艾曼努尔是Fastlane的联合创始人，兼任营销总监。他具备敏锐的数字化思维，是个复合型人才，同时是一个自我驱动型的决策者，五个国家工作的经历使他形成了优秀的跨文化思维能力。他已经为众多公司针对数字化方面的问题成功提出并实施了对应的解决方案。

Emmanuel is the co-founder and Head of Marketing at Fastlane, an agency and consultancy which helps China-based businesses explore new opportunities, ranging from product to marketing, e-commerce to fulfilment. Previously, Emmanuel was one of the early members at OnePlus and has been in charge of the Global Digital Team. His team built a strong social media community through grassroots marketing, creative campaigns  and word of mouth, contributing to positioning OnePlus as one of the most exciting community-driven brand.

Adam 亚当

Adam从14年到18年一直就职于1加，从事产品和社区经理的职务， 负责官方论坛的规划以及相关方案的计划和执行，配合整体产品推广策略，策划论坛活动并跟进，营造良好的论坛沟通氛围，提供有效解决用户问题的途径，对于从0到1建立一个优质的品牌社群，深度且高效提高品牌影响力有着非常丰富的经验

Starting as a volunteer moderator and more importantly a fan, Adam finally joined OnePlus as Product Manager and Community Manager. He made plans for official forums and run relevant projects in compliance with overall product marketing In order to facilitate the integration of user feedback. He conceptualized, helped build, then managed the OnePlus closed beta program to it's current 300 plus members spanning for 4 generations of devices. He's experienced at building and managing communities and helps Fastlane’s clients develop their own communities.

Emmanuel 艾曼努尔

时间：2018年10月13日（周六）2:00PM-4:00PM

地点：深圳市南山区粤兴三道8号中国地质大学产学研基地2楼科技寺(科苑地铁站D出口直行80m)

语言：访谈为英文，自由交流为英文/中文

Time: October 13st (Sat), 2:00PM-4:00PM

Address: A 208 Tech Temple, China University of Geosciences, 8 Yuexing 3rd Rd, Nanshan District, Shenzhen  (Keyuan Metro Station, Exit D) 

Language: English for presentation, English and Chinese for networking sessions

Emmanuel 艾曼努尔

1:40 pm-2:00 pm 签到 Sign-in

2:00 pm-2:15 pm 茶歇和开场介绍 Welcome Drink & Mingle & Opening Intro

2:15 pm-3:25 pm 嘉宾演讲，问答环节 Presentation, Q&A

3:25 pm-4:00 pm 自由交流 Networking

Emmanuel 艾曼努尔

早鸟票：10 元 Early-bird: 10RMB

晚鸟票：15 元 Late-bird:  15RMB

空降票：30 元 At the door: 30RMB

知了创新是一支国际化背景的专业海外营销团队，每位成员都具备丰富的国际市场品牌运作经验。知了创新的工作，就是帮助您的产品成功进入海外市场，并确保您的产品成功发布的同时实现持续销售增长。为了实现这一目标，我们将竭尽所能的为您服务，以自己对智能硬件产品和海外电子消费市场的深刻洞察，帮您发掘最具价值的产品定位，量身定做海外营销方案。知了创新的最终目标，永远是帮助您打造具备竞争力的国际品牌。

Knowell Marketing co.Ltd comprises of an overseas brand marketing team with international background, each member featuring rich experience in global brand marketing. Our job is to introduce customer’s products into global market and to drive sales as soon as products are launched. In striving for this objective, we will deliver wholehearted service for customers by helping them uncover product position and build overseas marketing strategy with our knowledge of smart hardware products and insights into overseas electronics consumer market. Our ultimate and consistent goal is to help customers build a globally competitive brand.

科技寺（股票代码839893），致力于为创业者服务，专注打造亚洲最具活力、 最具价值、 最国际化的创业社群，在上海、北京、深圳、杭州均有分店，入驻孵化的代表团队有36kr, Uber中国，Musical.ly，WeMedia，teambition，石墨文档，花点时间，活动行，艾瑞，新榜等。

在这里可以体验联合办公的乐趣，感受到社区温暖的氛围，享受全面增值服务。科技寺信奉，创业即修行！

TechTemple（NEEQ：839893） is a community and co-working space dedicated to startup companies.  

Startup Zen is our philosophy which we strongly believe in. We offers full range service to our clients and we incubate some of those most potential companies inside of our hub. 

We have 8 locations in Beijing, Shanghai, Shenzhen and Hangzhou in which not only work also event and parties are happening everyday and bring resources to the community.