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Wine in China 2016 Symposium

2016/11/05 09:00 ~ 2016/11/05 18:00
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    The gathering of the “inner circle of insiders”: Wine in China is the go-to place for Chinese wine industry intel. With a program of debates and interactive panels, it strategically pairs the wine industry’s key players with leaders in relevant fields. It offers a range of voices, insights and advice, and comprises the most extensive knowledge base around on wine in China.

    See Chinese version here:


    2016 Symposium

    2016 will focus on new trends in Chinese wine market, and will offer 4 symposiums that feature leading experts in the business.


    Plenary Session: 9:30 – 10:00 am

    A Flying Start

    Debra Meiburg MW will set the scene for a day of cooperative learning and cutting edge analysis of China’s intriguing wine trade with a fully up-to-date overview of the industry, its latest news and emerging trends. Debra will be followed by Mr. Michael Zimmermann who will present Austrian Wine in China and Ms. NingXin Wu who will talk about exhibition business development.Speaker: Debra MEIBURG MW, Michael ZIMMERMANN, NingXin WU



    Session 1: 10:00 – 11:00 am

    Update Your Profile: Consumer Dynamics

    Like a classic “who dunnit?” get down to the details and discover more about China’s wine consumers: how they’re evolving, discovering, buying and drinking wine and how to tailor your approach to capture this market.

    Panel Chair: Robert JOSEPH
    Speakers: Chuan ZHOU, Justin COHEN, Manohar BALIVADA



    Session 2: 11:30 am – 12:30 pm

    Virtual Vino: Wine & E-Commerce

    The world’s fifth-largest consumer market for wine and spirits, experts predict e-commerce online sales will account for 70% of China’s sales by 2021. Get in-sync with the current trends and market situation, and savvy for future success with the leaders in this field presenting their news, clues and point of views in this dynamic discussion.

    Panel Chair: Debra MEIBURG MW
    Speakers: Chen XIE, Ian DAI, Yanni WU



    Session 3: 2:00 – 3:30 pm

    Trade Places: Connecting with the F&B Trade

    Get in front of the big shots that call the shots when it comes to what’s hot in China’s biggest and most prestigious food and beverage outlets. This is the who’s who of China’s F&B, sharing their wisdom and experience, and ready to answer all your questions.

    Panel Chair: Debra MEIBURG MW
    Speakers: Arneis WU, James TENG, Jasper SUN, Jerry LIAO, Kobe HOU



    Session 4: 4:00 – 5:00 pm

    What the Tech?: Digital Media 

    Whether you love it, hate it, think you’ve mastered it or are totally baffled by it, digital media is a force to be reckoned with, offering potential galore. Stay ahead of the trends by getting the lowdown from the experts in China’s digital domain.

    Panel Chair: Robert JOSEPH
    Speakers: Oliver ZHOU, Zhi Feng DONG


    Panel Chairs


    Debra MEIBURG MWMaster of Wine & Wine in China Founder

    Mundus Vini 2014 Teil 2

    Robert JOSEPH
    International Wine expert, Wine Digital Guru & Editorial Consultant, Meininger's Wine Business International



    Arneis WU
     Sommelier, L'Atelier de Joel Robuchon


    Chen XIE
     Owner, Mihu's Wine House


    Chuan ZHOU
    Research Director, Wine Intelligence


    Ian DAI
     Senior Vendor Manager, Wine & Spirits, Amazon China


    James TENG
     Head of Wine - Asia, Hakkasan


    Jasper SUN
    Chief Sommelier, Jing-An Shangri-la


    Jerry LIAO
    Chief Technology Officer, Shanghai International Wine & Spirits Museum


    Josh GU
     Project Manager, ProWine China


    Justin COHEN
    International Wine Marketing Specialist, Ehrenberg-BassInstitute


    Kobe HOU
    Sommelier, The Peninsula Shanghai


    Manohar BALIVADA
       Executive Director – Client Strategy, The Silk Initiative


    Michael ZIMMERMANN
     Exports East: Scandinavia, CEE, Asia-Pacific, Austrian Wine Marketing Board


    NingXin WU
    Project Director, ProWine Asia


    Oliver ZHOU
    Managing Director, Vinehoo


    Yanni WU
       Chief Operations Officer, Penguin Guide


    Zhi Feng DONG
     Co-Founder,  9KaCha

    Look forward to meet you soon in Wine in China !

    Further Details:

    Enquiries: Meiburg Wine Media: + 852 2515 0178 / / WeChat: MeiburgWineMedia

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