[中文內容]

The gathering of the “inner circle of insiders”: Wine in China is the go-to place for Chinese wine industry intel. With a program of debates and interactive panels, it strategically pairs the wine industry’s key players with leaders in relevant fields. It offers a range of voices, insights and advice, and comprises the most extensive knowledge base around on wine in China.

See Chinese version here: www.huodongxing.com/go/wic2016

2016 Symposium

2016 will focus on new trends in Chinese wine market, and will offer 4 symposiums that feature leading experts in the business.

Plenary Session: 9:30 – 10:00 am

A Flying Start

Debra Meiburg MW will set the scene for a day of cooperative learning and cutting edge analysis of China’s intriguing wine trade with a fully up-to-date overview of the industry, its latest news and emerging trends. Debra will be followed by Mr. Michael Zimmermann who will present Austrian Wine in China and Ms. NingXin Wu who will talk about exhibition business development.Speaker: Debra MEIBURG MW, Michael ZIMMERMANN, NingXin WU

Session 1: 10:00 – 11:00 am

Update Your Profile: Consumer Dynamics

Like a classic “who dunnit?” get down to the details and discover more about China’s wine consumers: how they’re evolving, discovering, buying and drinking wine and how to tailor your approach to capture this market.

Panel Chair: Robert JOSEPH
Speakers: Chuan ZHOU, Justin COHEN, Manohar BALIVADA

Session 2: 11:30 am – 12:30 pm

Virtual Vino: Wine & E-Commerce

The world’s fifth-largest consumer market for wine and spirits, experts predict e-commerce online sales will account for 70% of China’s sales by 2021. Get in-sync with the current trends and market situation, and savvy for future success with the leaders in this field presenting their news, clues and point of views in this dynamic discussion.

Panel Chair: Debra MEIBURG MW
Speakers: Chen XIE, Ian DAI, Yanni WU

Session 3: 2:00 – 3:30 pm

Trade Places: Connecting with the F&B Trade

Get in front of the big shots that call the shots when it comes to what’s hot in China’s biggest and most prestigious food and beverage outlets. This is the who’s who of China’s F&B, sharing their wisdom and experience, and ready to answer all your questions.

Panel Chair: Debra MEIBURG MW
Speakers: Arneis WU, James TENG, Jasper SUN, Jerry LIAO, Kobe HOU

Session 4: 4:00 – 5:00 pm

What the Tech?: Digital Media 

Whether you love it, hate it, think you’ve mastered it or are totally baffled by it, digital media is a force to be reckoned with, offering potential galore. Stay ahead of the trends by getting the lowdown from the experts in China’s digital domain.

Panel Chair: Robert JOSEPH
Speakers: Oliver ZHOU, Zhi Feng DONG

Panel Chairs

Debra MEIBURG MWMaster of Wine & Wine in China Founder

Robert JOSEPH
International Wine expert, Wine Digital Guru & Editorial Consultant, Meininger's Wine Business International

Speakers

Arneis WU
 Sommelier, L'Atelier de Joel Robuchon

Chen XIE
 Owner, Mihu's Wine House

Chuan ZHOU
Research Director, Wine Intelligence

Ian DAI
 Senior Vendor Manager, Wine & Spirits, Amazon China

James TENG
 Head of Wine - Asia, Hakkasan

Jasper SUN
Chief Sommelier, Jing-An Shangri-la

Jerry LIAO
Chief Technology Officer, Shanghai International Wine & Spirits Museum

Josh GU
 Project Manager, ProWine China

Justin COHEN
International Wine Marketing Specialist, Ehrenberg-BassInstitute

Kobe HOU
Sommelier, The Peninsula Shanghai

Manohar BALIVADA
   Executive Director – Client Strategy, The Silk Initiative

Michael ZIMMERMANN
 Exports East: Scandinavia, CEE, Asia-Pacific, Austrian Wine Marketing Board

NingXin WU
  Project Director, ProWine Asia

Oliver ZHOU
  Managing Director, Vinehoo

Yanni WU
   Chief Operations Officer, Penguin Guide

Zhi Feng DONG
 Co-Founder,  9KaCha

Look forward to meet you soon in Wine in China !

Further Details: http://debramasterofwine.com/wine-in-china-conference-2016

Enquiries: Meiburg Wine Media: + 852 2515 0178 / events@debramasterofwine.com / WeChat: MeiburgWineMedia

Organised by

Country Partner

Event Partner

Venue Partner

Wine Partner

Media Partner

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