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活动简介 | Event Brief

近些年，“沉浸式娱乐”不但成为行业热词，也已经渗透到线下娱乐市场。面对这样一个迅速崛起的新兴领域，怎样创造有价值的娱乐体验、把握其中的商业机会，必将是一个值得探讨的议题。

11月2日，哥大全球中心 | 北京邀请您参加哥大全球中心创新创业系列论坛第八期 —— 创见未来叙事：全球沉浸式产业发展研讨会 。本次主题活动将剖析全球沉浸式娱乐产业的现状及发展趋势、分享沉浸式娱乐在中美的实践经验和创新视角。

欢迎VRAR、互动展览、影视戏剧、密室、内容创作等泛文化娱乐领域从业者，以及商业地产、文旅集团和投资机构等业内人士的关注和参与，共同探讨沉浸式娱乐的发展之路。感谢哥大艺术学院13届校友匡妙添对本次活动的支持。

In recent years, immersive entertainment is becoming more than a frequently-used term, but a scene that is penetrating into offline entertainment market. How could we create and offer valuable entertainment experiences and capture its business opportunities?

On November 2, please join Columbia Global Centers | Beijing at the eighth discussion of the Center's Entrepreneurship Panel Series, focusing on the status quo and future of global immersive entertainment industry.

We cordially invite practitioners and professionals in VRAR, exhibition, theater, movie, escape game, IP, real estate, cultural tourism, and investment and anyone who is interested to participate. A special thank to Delicia KUANG SOA '13.

研讨嘉宾 | Panelists

范哲 GSAPP '15 Zhe Muso FAN

沉浸式体验设计师，建筑设计师，创意科技专家，美国杰出人才签证持有人。哥伦比亚大学硕士，司马特里MBA，纽约大学、费城艺术大学客座讲师。参与《三体》舞台剧制作并设立美国公司，成立文化基金会促进中美演出行业交流。投资百老汇音乐剧《冥界》，获得2019年托尼奖最佳音乐剧等8项大奖。作为创意科技专家参与谷歌虚拟增强现实项目并受邀参与2017深港双年展。成立唯一中文沉浸式设计垂直媒体NeXT SCENE，并发布了《2019全球沉浸式设计产业发展报告》。

Muso (Zhe Fan) worked as an Architect and Urban Designer at ATKINS for large-scale real estate development in China, developed on cutting edge immersive technologies for Google and McKinsey, founded the US branch of Lotus Lee Drama Studio and Lotus Lee Foundation. As a Broadway insider, he invested in Hadestown, which won 8 Tony Awards including 2019 Best Musical. He earned a Master of Science degree from the Graduate School of Architecture Planning and Preservation at Columbia University and an MBA from Smartly. He is the founder and CEO of NeXT SCENE and lead the team published the Chinese version of "Immersive Design Industry 2019 Annual Report".

陈婧姝 Jingshu CHEN

先后毕业于上海交通大学数学系和斯坦福大学工程管理与科学系，主修计算机人机交互。参与的研究项目曾在人机交互国际顶级会议UIST、CHI发表。2016年联合创立VeeR环球VR内容平台，主要负责公司的内容、运营和产品，监制和投资多部VR内容。2018年荣获“福布斯2018年亚洲30位30岁以下精英榜”。

Jingshu is a co-founder of VeeR VR (veer.tv), and leads VeeR's content, product and operation efforts. VeeR VR is a premium content distribution platform, available on all major online VR platforms as well as 100+ Location Based Entertainment channels. Since 2016, VeeR has helped thousands of VR creators around the world create, distribute and monetize VR entertainment content. Jingshu is also the Forbes 30U30 Asia 2018 nominee.

周箫 Xiao ZHOU

中国首家沉浸娱乐公司——万娱引力创始人，被中央电视台、凤凰卫视等近50家媒体誉为“中国沉浸娱乐第一人”。研发出品【触电·鬼吹灯】【触电·整容液】【触电·仙剑奇侠传】【当心！拆弹专家】【触电·奇幻魔境】【触电总局：一千零一界】等线下沉浸娱乐产品，累计体验人次破千万，荣获国内外多项大奖。独创沉浸娱乐集“电影/戏剧/游戏/衍生品”于一体，是商业中心、旅游景区、主题乐园等线下场景的流量利器。

Zhou is CEO of Gravity Entertainment Group, whose immersive entertainment products have brought together more than millions of visitors and won many awards both domestically and overseas. Their shows combine with movies, theaters, games, and immersive performances and provide visitors a true interaction with the "characters" in the story under a scene that is 100% replicated from the orginal work.

米守春 Shouchun MI

中国文化娱乐协会实景娱乐分会秘书长、中国密室逃脱产业联盟（ChinaEGA）创始人。EGA是中国最大的密室行业组织，拥有企业会员超过2000家，玩家用户超过100w人。每年的3月15日，EGA会举办本年度“中国密室逃脱产业联盟峰会”，是国内最具影响力且唯一的密室产业主题峰会。每年EGA会举办“全国优秀密室主题评选”活动并在峰会举办颁奖活动，历届评选中的获奖作品，往往很快便得到广泛关注，市场口碑双丰收。

China Escape Game Alliance (ChinaEGA.com) is founded by Mr. Daza (打杂大人) since October, 2012. It is the biggest community of Chinese escape room industry with over 2,000 owners and 100w enthusiasts members. The mission of China EGA is to facilitate China real-life game industry growth by integrating resource and knowledge sharing. The annual Chinese Escape Game Alliance Industry Summit is the one and only conference in China and has been held for three years. On March 15th every year, owners and industry expert will gather and share fresh perspective and trend of real-life game. In this annual event, EGA also host the National Escape Room Awards with over 45,000 enthusiasts vote and attending the survey. The award not only highlights games specialize in different aspect (tech, narrative, actors), but also commend the ideas with unique creativity. It helps promote the underrated good games and encourage more innovation in the industry.

​

张鹤鸣 Heming ZHANG

中规院北京公司高级研究员，毕业于美国Parsons School of Design。致力于研究新技术背景下，城市文化创意与生活方式的相互转化，公众参与模式创新与文化运营场景设计，以新媒体为媒介结合城市更新与完整社区理念进行城市文化与活力重塑。同时积极探索智慧城市相关技术与规划相结合的城市应用场景设计，创新型智慧城市顶层设计方案设计，相关产业投资研究分析，以及智慧城市相关政策、机制、运营和管理咨询。

Zhang is senior researcher at the CAUPD Planning and Design Consultants Co., and she graduated from Parsons School of Design. Heming is committed to the research about the transforms of urban cultural Innovations and life style, the new models of public participation, cultural scene design and operation, and the utilization of new media in urban renewal process. Meanwhile, Heming as a consultant is working on master planning of smart cities and new technologies, analysis of smart industry and so on.

活动日程 | Agenda

2:00 p.m. - 2:30 p.m.

签到

Registration

2:30 p.m. - 3:30 p.m.

嘉宾演讲

Keynote speeches

3:30 p.m. - 4:15 p.m.

“沉浸式”专题研讨

Panel discussion on immersive entertainment

4:15 p.m. - 4:30 p.m.

观众问答

Q&A

报名须知 | Special Notice

• 本场活动语言为中文；

• 报名需审核，收到确认二维码即表明报名成功（请在签到时出示二维码）；

• 请于活动规定时间签到入场，早于签到时间、或迟于签到时间20分钟，将无法协助您签到入场；

• 若无法如期参加活动，烦请您提前告知，我们将开放名额予其他观众；

• 如有任何疑问，请在我们的微信公众平台留言或邮件至beijing.cgc@columbia.edu

• The event will be in Chinese.

• Due to limited seats, registration will be verified through the QR code confirmation. Please present your QR code at the entrance. 

• ​Please plan to arrive no earlier than the registration time and no later than 20 minutes after the end of registration period.
  

• If you are unable to attend the event, please inform us in advance. 
  

• If you have any questions, please leave us a message below or email beijing.cgc@columbia.edu.

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