STARTING UP IN CHINA: Expectations vs. Reality

Wed, 10 Oct 2018 18:30:00 GMT+08 ~ Wed, 10 Oct 2018 21:30:00 GMT+08
Limited 150
Startup Grind 北京


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Startup Grind Beijing presents


Expectations vs. Reality

China is a difficult market for Companies and Startups alike. Join us for a Startup Grind Beijing Session about Starting up in China - Expectations vs. Reality. In our panel discussion we will cover the topics: 

1. Why do most of the foreign startups fail in the Chinese market? 

2. What are some factors behind the success of these foreign founders?

3. What kind of startup ideas can succeed in the Chinese market?

About the Speakers

Sarah Keenlyside began her professional career as a journalist, first as an investigative reporter, then moving to China in 2005 to help set up Time Out's first English language publication there. After writing and contributing to a handful of guidebooks about China, she became a source for friends and contacts looking to experience the country like an insider. It was at this point (post Beijing Olympics) that she had the idea to set up Bespoke Travel Company. 

Initially a one-woman outfit, the business has grown to employ dozens of tour guides, experts, drivers and in-house tour planners who all contribute to vacations that have been lauded as some of the very best available. Nominated in the Greatest Innovation/Disruption category of the Travel+Leisure magazine-sponsored LE Miami awards in 2014, the company is widely recognized for its modern take on traditional touring.

As a result, clients have included everyone from Matt Damon and Metallica visiting with their friends and family, to major corporates such as Apple, HP, LVMH and Warner Bros.

Leandro Rolon is Co-founder & CEO of The 3D Food Company, a China based company which specializes in the development and production of 3D printed food, and of DeFacto Studio a 3D printing design brand which specializes in the digital production of customized goods and environments. 

An architect by training, Leandro began experimenting with 3D Printing technology during his studies at the Southern California Institute of Architecture and has since emerged as an influential voice in the additive manufacturing space. In recent years Leandro and his partners have achieved a Guinness World Record for the world's largest 3D printed structure as well as a Red Dot design award for thier work in the fashion tech wearables space. Today, Leandro and his team are bringing digital innovation to the culinary world with their state of the art 3D Food printing technology and end to end customization services.

Jim Fields is the Founder and Managing Director of Relay, a Beijing-based cross-border marketing agency that helps visionary Chinese tech companies to expand in Western markets. Fields founded Relay with the ambition to create the first truly global Chinese brand.


With over 14 years of studying Chinese and 7 years in China, Fields’ focus has been on helping Chinese tech brands creatively and effectively communicate and engage with Western audiences. His work has gained millions of views across various platforms, both in China and internationally, for clients such as Xiaomi, Tencent, Lenovo, Garmin, Hover Camera and many others.


Prior to founding Relay, Fields was responsible for launching British agency Studio Output’s Chinese business arm, which grew over 300% in revenue during his three years with the company. Before this, Fields began his career in Silicon Valley at Adobe and has also worked at Nokia and Reckitt Benckiser in Beijing.

About the Host

Patrick Mayne works at nHack, a VC fund and accelerator helping Nordic companies enter the Chinese and Asian Market. He was born and raised in Argentina and moved to Denmark at the age of 20 to pursue a bachelor in International Business at Copenhagen Business School. Along his education, he founded two startups and participated in several workshops and conferences around Europe, including CSE’s Go Grow, Singularity University’s Danske Ideer, European Commission’s EU XCEL and Web summit.

After finishing his Bachelor degree in Denmark, he took a train from Copenhagen to Beijing and started a double degree between Denmark and China in Economics and Business Administration. Meanwhile, he got heavily involved in Startup Grind, started the first university chapter in whole China, is organizing and hosting events to spark the entrepreneurial mindset among students and connect them to the entrepreneurial ecosystem. 


6:30 pm Registration Food and Drinks

7:00 pm Welcome and Introductions

7:15 pm Presentation Sarah Keenlyside

7:20 pm Presentation Leandro Rolon 

7:25 pm Presentation Jim Fields 

7:30 pm Panel discussion with our Speakers and Q&A

8:30 pm Networking and Drinks 

9:30 pm End

Time: October 10th, 6:30 - 9:30 pm

Venue: Innoway, 48 Haidian West Street, Haidian District, Beijing


Language: The event is in English

活动语言: 活动语言为英语

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Reach out to JelteW if you would like to become an Ambassador. 

关于创业磨坊 About Startup Grind

创业磨坊是一个教育、启发并连接企业家的全球性独立创业社区。通过举办活动、媒体传播以及与Google for Entrepreneurs等组织的合作,我们在全球115个国家、超过365个城市推动当地创业生态系统的进一步完善,为1500000位创业者提供帮助。

Startup Grind is the largest independent startup community, actively educating, inspiring, and connecting 1,500,000 entrepreneurs in over 365 cities in 115 countries. We nurture startup ecosystems  through events, media, and partnerships with organizations like Google for Entrepreneurs.

每个月我们都会邀请到北京具有影响力的企业创始人、创新者、教育者以及投资人来参加我们的活动,和大家分享他们的个人故事以及他们在创业道路上所得到的经验和教训。从2010在硅谷创立,Startup Grind已经成功帮助数以百万计的创业家与导师、合作伙伴、新雇员建立联系,找到投资资金和新用户。

The cornerstone of our community are the monthly events featuring successful local founders, innovators, educators and investors who share lessons learned on the road to building great companies. Founded in Silicon Valley in 2010, Startup Grind has helped millions of entrepreneurs find mentorship, connect to partners and hires, pursue funding, and reach new users.

对于来自Google for Entrepreneurs的全球性支持我们感到很自豪和骄傲,我们也很感谢我们所有在本土的媒体合作伙伴、场地支持伙伴、食品饮品支持伙伴对我们一直以来的支持和帮助。如果你对成为我们的支持伙伴有兴趣,请联系我们!

We are very proud to receive global support from Google For Entrepreneurs. We are also very thankful to all our local media partners, venue sponsors, F&B partners to support us in organizing our events. If you are interested in learning more about sponsorship opportunities, please reach out to us!

我们的团队 Our Team


Our events are powered by a team of volunteers, each with a day job, and with the passion to create a stronger entrepreneurship community in Beijing. Please don't heistate to reach out to anyone if you have any questions!

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