您查看的活动已结束

由于场地限制，及考虑到每位参与者应享受的环境与互动，

本活动不接受空降，名额有限，请提前报名确定。

活动主题：盘点那些在中国失败的外企

活动时间：2021年2月27日 12:00-14:00

活动地址：上海市长宁区定西路1277号长峰大厦10楼1006室

What were the biggest failures for foreign companies in China? Why did the Dolce & Gabbana advertising cause such a reaction? Is it enough for foreign companies to hire a chinese idol to appeal to the Chinese market? Which company’s name was originally translated with “Rush-to-die”?

Every foreign company wants a piece of the Chinese market but why do so many of them continue to misunderstand it and pay so dearly for it? 

Join this club to explore and discuss the failure stories of foreign brands in their China journey and what it takes to make it in the biggest market in world.

盘点那些在中国失败的外企

外国企业在中国经营失败的案例有哪些？为什么Dolce&Gabbana的广告会引发如此大的争议？与高流量明星合作，就可以吸引中国消费者吗？哪一个外国企业的名称最初被翻译成了“Rush-to-die” (急于死亡)?

外国企业都想来中国市场分一杯羹，但为什么很多外企仍不够了解中国市场，并且为自己的错误付出了昂贵的代价？

加入这个活动，和我们一起聊聊那些在中国失败的外国企业。如何才能在全球最大的市场上取得成功呢？一起来看看吧！

Maria, an intercultural consultant, keynote speaker, facilitator and translator and the co-founder of Global Women Entrepeneur Network and Monday Morning Motivation. Fluent in English, Chinese and Italian, she graduated summa cum laude in intercultural communication from Università di Milano Bicocca, Milan, Italy then studied Chinese at Fudan University. With over 9 years of running workshops business and soft skills for small to large businesses, she’s developed a unique understanding of international business in Shanghai. Don’t let that resumé fool you, Maria is friendly, down to earth, loves to laugh, knit and is a die-hard fan of Pride and Prejudice.

Maria是一位杰出的跨文化顾问、专题讲者、推动者和翻译家。她也是全球女性企业家论坛和“Monday Morning Motivation”的联合创始人。掌握多国语言的她会说流利的英语、汉语和意大利语，她曾以优异的成绩从意大利米兰大学文化交流专业毕业，之后来到复旦大学攻读中文。在9年多的时间里，她忙碌的奔波于各类大大小小的企业，举办领导力、团队管理、有效沟通和其他软技能的研讨会，并对上海的国际商界创立了独特的见解。她擅长为个人和跨国公司提供量身定做的培训方案。从简历上看，她是一位雷厉风行的职场女强人，然而私底下，Maria待人友好，脚踏实地做事，热情洋溢，爱好编织，也是《傲慢与偏见》的铁杆粉丝哦！