Building Your Business Through Storytelling
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Building Your Business Through Storytelling
Storytelling is one of the most powerful ways to breathe life into your brand and often called one of the main components of a content marketing approach.
A recent study suggests that by telling their brand story well, companies have the power to increase the value of a product or service by over 20 times.
Stories matter, but how do you craft the story and make sure it gets delivered well?
There are many ways to tell your brand story:
brand statement, tagline, images, videos etc. How do you apply them to your business and stand out from the crowd?
How do you engage and influence the consumer through storytelling?
In this sharing, our two speakers will talk about the power of video storytelling and how to let your customers tell the story for your business.
Speakers Introduction and Sharing Topics
Nausheen Ishtiaq-Chen @ Zen & Zany
Zen & Zany films has helped raise startups in China more than $7M in funding through creating crowdfunding campaigns.
The Power of Video:
How to get started with Video?
How can videos help you tell the brand story?
Yoogle Liu @ 硬盒交互
_box (硬盒交互) is the brainchild of a group of local & overseas new media
artists and geeks. It explores creative ways to incorporate technology and
art.
We re-define medium and methods to present information, deliver clients’
values and resonate with the audience.
Make Brand Talk:
Tired of letting your customers imagine your brand?
Why not make them answer it by themselves?
Language
English in sharing
English and Chinese in mingle and discussion
Event Agenda
18:00-18:30 check-in
18:30-20:00 speakers sharing
20:00-20:30 Q&A and free discussion
Thanks for your participation! Looking forward to seeing you on Jan.16th (Thursday) at 24F Hon Kwok Center!
Please contact us we-cn-92015@wework.com or call 0755-3394-6980 if you have any questions.
广东省深圳市福田区深南大道3031号汉国中心24层
3031 Shennan Ave., Futian, Hon Kwok Center,
24/F., Shenzhen, Guangdong, China
Remember to bring your identification card and register on 1st floor.
WeWork是全球领先的办公空间服务平台。自2016年WeWork进入中国以来,已经在上海、香港、北京、广州、深圳、杭州、苏州等城市建立超过100个社区。WeWork中国是一家兼具全球品牌优势及战略资源的中国企业,更高效、更扎实、更贴近中国市场需求,协同中国本土合作伙伴,继续致力引领中国未来的灵活办公方式。