Digital Marketing in China

Tue, 19 Nov 2019 19:00:00 GMT ~ Tue, 19 Nov 2019 21:00:00 GMT
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Startup Grind北京


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​Startup Grind Beijing presents

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The Chinese internet ecosystem is often considered a "parallel universe". This leads to many challenges for Western companies and startups trying to do business in China - especially if it comes to advertising.

To overcome the fear of the unknown Chinese Digital Marketing ecosystem, we have decided to set up a speaker series focused on "Digital Marketing in China".

We are happy to invite you to our opening session next TUESDAY, 19th November 7:00 pm at the Tech Temple in Sanlitun.

Our Speaker Paul McNeill (Managing Partner at Resonance) who has more than 20 years of advertising experience in Asia will give us an introduction to the Chinese Digital Marketing landscape and is happy to answer your questions:

-Who are the key players in the Chinese Digital Marketing Space?

-Which platform is suitable for which kind of company?

-What are the main differences compared to the US/Europe?

We are looking forward to hosting you for a casual Tuesday night with Pizza, beer and great networking opportunities.

Press the QR Code below to get the direction to our venue

TechTemple Lounge, 3rd Floor, 80 Office, 4th courtyard, Gongrentiyuchang. North Road, Chaoyang District, Beijing. 


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Date :

Tuesday November 19th, 2019

Time :

From 7:00 pm to 9:00 pm



Venue :

Tech Temple, Sanlitun

Our Speaker

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Paul McNeill

Managing Partner at Resonance

Expert in Digital Marketing in China

Paul is Managing Partner at Resonance where he helps foreign companies to strategize, plan and manage social media campaigns in China.

Paul is a long-time veteran of international media agencies and has spent more than 20 years in the Asian media/marketing industry:

From 1997, as a regional account manager and later general manager of Carat Asia-Pacific in Hong Kong, to the launch of an online media-trading platform, XS-Media in 2000. Later he became Media director at Havas and Intel's first dedicated media Director for China in 2003. In 2010 he launched Skye Media, a social media and online brand building agency, which merged with Resonance China in 2017.

Our Host

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Jan-Hendrik Mautsch

Startup Grind Beijing

BCG Consultant

Jan-Hendrik Mautsch is a Consultant at the Boston Consulting Group in Germany. Since joining in October 2014 Jan-Hendrik has worked on a variety of projects across industries in Germany and UK. His project work is mainly focused on process harmonization and digitization topics.

In his spare time Jan-Hendrik loves to work on entrepreneurial topics: This summer he supported the German market launch of the Swedish startup KRY - one of the most promising European health-tech startups. To dig deeper into the Chinese startup landscape Jan-Hendrik Is currently on educational leave to pursue an MBA at Peking University until summer 2020, when he will return to BCG.

About German Innovators

German Innovators  is a platform that is intended to build bridges between Entrepreneurs & Innovators from Germany and the Innovation landscape in China. Through such, we plan to improve the exchange of resources, insights & best-practices, and to potentially maximize the understanding of German Innovators of the Chinese Innovation landscape. How we do such is that we hold monthly meetings in different innovative spaces all over Beijing. Here we invite various key figures of the German and Chinese innovation ecosystem to share their expertise and best-practices during a casual exchange to F&B with all German Innovators and participants of the event.

About Startup Grind


Startup Grind is the largest independent startup community, actively educating, inspiring, and connecting 2,000,000 entrepreneurs in over 500 cities in 125 countries. We nurture startup ecosystems  through events, media, and partnerships with organizations like Google for Startups.

创业磨坊是一个教育、启发并连接企业家的全球性独立创业社区。通过举办活动、媒体传播以及与Google for Startups等组织的合作,我们在全球125个国家、超过500个城市推动当地创业生态系统的进一步完善,为2000000位创业者提供帮助。

The cornerstone of our community are the monthly events featuring successful local founders, innovators, educators and investors who share lessons learned on the road to building great companies. Founded in Silicon Valley in 2010, Startup Grind has helped millions of entrepreneurs find mentorship, connect to partners and hires, pursue funding, and reach new users.

每个月我们都会邀请到北京具有影响力的企业创始人、创新者、教育者以及投资人来参加我们的活动,和大家分享他们的个人故事以及他们在创业道路上所得到的经验和教训。从2010在硅谷创立,Startup Grind已经成功帮助数以百万计的创业家与导师、合作伙伴、新雇员建立联系,找到投资资金和新用户。

We are very proud to receive global support from Google For Startups. We are also very thankful to all our local media partners, venue sponsors, F&B partners to support us in organizing our events. If you are interested in learning more about sponsorship opportunities, please reach out to us!

对于来自Google for Startups的全球性支持我们感到很自豪和骄傲,我们也很感谢我们所有在本土的媒体合作伙伴、场地支持伙伴、食品饮品支持伙伴对我们一直以来的支持和帮助。如果你对成为我们的支持伙伴有兴趣,请联系我们!

Our Team


Our events are powered by a team of volunteers, each with a day job, and with the passion to create a stronger entrepreneurship community in Beijing. Please don't hesitate to reach out to anyone if you have any questions!


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