回到顶部

Content Marketing in the New Era

2020年8月8日 15:00 ~ 2020年8月8日 19:00

收起

活动票种
    我有优惠码

    立即使用

    付费活动,请选择票种
    展开活动详情

    活动内容收起

    I bet you did not notice you were watching an hour-long intimate wear commercial while your eyes and ears were caught by the angels and performers of the Victoria's Secret Fashion Show. With the yearly Fashion Show, Victoria's Secret used to define "sexiness" for all the women around the world. Thusly, to be sexy, we all spent tons of money at Victoria's Secret like we were all millionaires. 

    victoria's Secret.jpg

    It is the best example of content marketing in my mind. It provides the value of entertainment to all potential customers. And it generates the urge and need for buying more products at Victoria's Secret. It is the information that potential customers deem as "useful" and "valuable". 

    content marketing 1.jpg

    What's content marketing then? According to the Content Marketing Institute, content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience - with the objective of driving profitable customer action. It is All About the feelings and needs of customers. Business does everything in every way possible to provide the valuable information to its customers so that its customers would be loyal to and trust the business in the long run. 

    social media content .jpg

    Facing the increasing dominance of social media in people's daily life and the global pandemic, businesses need to focus more and have a clear content strategy in the realm of social media marketing. This time on Aug 8th, Beijing Foodies presents you Alena Olasyuk, six-year-veteran of content marketing and founder of CHI.media as well as CHI.s in Beijing. With the workshop, Alena will touch on topics including creating a communication system, research methods and various kinds of content suitable for marketing etc. 

    Come and learn with Alena at Beijing Foodies' first workshop in 2020! Let's learn and master content marketing on Aug 8th at IdeaPod and thrive during the pandemic together! 


    Speaker 

    speaker.png

    Alena Olasyuk
    Founder at CHI.media 
    Olasyuk Alena is an artist, founder of both CHI media project and CHI.s - Social Strategy agency. She's been practicing art for 6 years. CHI is at the intersection of new developments in the art market, marketing, and artistic expression in relation with brands and companies. Alena believes that Art can open more opportunities for artists and a new path for companies to developing. 


    Talk Outline:
    With the pandemic, more businesses started to focus online, which created a more competitive ecosystem. Therefore we need to think more about how we present our business in social media. Creating a better content strategy for your business’ social media will help to have better communication with the audience and be more competitive at the market.
    Content for the sake of content is not enough. 
    During the talk, you will get to know how to:
    - Create a communication system (concept, categories, voice, visual) 
    - Research 
    - Kinds of content 
    - Quality over quantity


    Agenda
    3:00pm-3:15pm Check-in and Social Networking
    3:15pm-4:45pm Presentation and Q&A
    4:45pm-5:00pm Post-event Social Networking


    Registration
    58 RMB Early Bird including tea
    88 RMB General Ticket including tea
    118 RMB General Ticket including tea
    158 RMB General Twin including tea


    Organizers
    Beijing Foodies

    Beijing Foodies is a platform to help people learn and connect through Knowledge and Friends. We are a group of young international professionals from technology, finance, design and education industry. Our slogan is “Stay hungry, stay foolish” because we are all life-long learners. 


    IdeaPod
    ideaPod创意家俱乐部,为城市中的商业精英们打造一个可以激发灵感的工作和社交空间。我们期待人们可以在这里获得“身心滋养”:从艺术、自然元素中捕获灵感,把音乐、文化、诗歌融入工作和社交生活;同各个领域的思想精英们结伴而行,让idea从这里开始生长。




    举报活动

    活动标签

    最近参与

    • Hannah Yang
      报名

      (4年前)

    • William
      报名

      (4年前)

    • 铭云
      收藏

      (4年前)

    • 呦呦鹿鸣
      收藏

      (4年前)

    • Josi
      报名

      (4年前)

    • Rachel
      报名

      (4年前)

    您还可能感兴趣

    您有任何问题,在这里提问!

    为营造良好网络环境,评价信息将在审核通过后显示,请规范用语。

    全部讨论

    还木有人评论,赶快抢个沙发!

    活动主办方更多

    AmetaDAO 国际青年社群

    AmetaDAO 国际青年社群

    AmetaDAO 是一个元宇宙国际青年社群,社群成员是来自科技、金融、设计和教育等行业,社群的口号是“保持饥饿,保持愚蠢”。 A platform to help people learn and connect through Knowledge and Friends. Our slogan is “Stay hungry, stay foolish”.

    微信扫一扫

    分享此活动到朋友圈

    免费发布