It’s no secret that consumers crave personalized experiences. Simply putting someone’s name in a subject line increases the odds they’ll open the email by more than 20%.
This is especially crucial in the beauty space, where every product is inherently personal and designed to look different on everyone. Brands are even increasingly personalizing not just shopping experiences and recommendations, but products.
When personalization is combined with digital technologies, the results can be game changing. Shiseido, which brings together Japanese art and advanced technology, believes everyone’s beauty is unique and personalization will be the next mega trend in the beauty industry. Upcoming advances in Tech and Biosciences indicate that Shiseido can work on creating beauty solutions that can be extremely personalized as per an individual’s skin and her needs.
In the first Ladies Who Tech in Action in 2020, we will partner up with Shiseido Beauty Innovation Hub on Beauty Personalization: How Technology is creating new opportunities for personalized beauty experiences. In this event, we shall discuss personalization of beauty from various angles of Technology, Bio-Tech and Big Data. We would love for you to be a part of the event and join the conversation.
周涛声 Carol Zhou
Senior Vice President of Shiseido China Business Innovation & Investment Representative Office
As head of the newly created China Business Innovation & Investment office for Shiseido, Carol is helping to shape the next phase of transformation for the company. By leveraging the dynamic ecosystem and entrepreneurial talents in China, Carol will help to accelerate the implementations of innovations and new business models, to create new beauty business as the next growth driver of the Shiseido group on a global level. Previously, she has held a number of management positions at multinational firms such as Unilever, Burberry, L'Oreal, and Marriott where she has led global strategy & innovation functions across regions and categories. Carol received her undergraduate degree from New York University's Stern Business School and her MBA from Hong Kong University of Science and Technology.
龚雪 Elaine Gong
UNISKIN联合创始人之一 co-founder of UNISKIN
Elaine Gong, co-founder of UNISKIN, got her bachelor degree from Zhejiang University, with a major in Chemical Engineering and a minor in Innovation & Entrepreneurship. She was then offered by University of Cambridge a full scholarship to pursue Masters degree. Elaine returned to Shanghai from UK and worked for Unilever global R&D center, as the work stream leader of consumer insight and product claims for five global skincare brands. She left Unilever in 2015 and started her first brand called SHELDON MD, a premium-positioned medical skincare brand offering personalized diagnosis service. Two years later, Elaine wanted to bring in new technologies that could massively improve the efficiency of personalization hence joined the founding team of UNISKIN, to start the journey of marrying skin genetic test and skin care solutions.
栾晔 Dr. Jackie Luan
菱歌科技创始人兼CEO Founder & CEO of Lavector Technologies
栾晔博士，菱歌科技创始人兼CEO。美国耶鲁大学市场营销学博士，创立菱歌之前执教于美国常春藤联盟之达特茅斯大学塔克商学院 （Tuck School of Business at Dartmouth），专业领域为消费者洞察、品牌战略和数字化转型，主导过多家财富500强企业营销大数据系统的构建和优化。菱歌是一家商业智能和市场数据分析技术供应商，将人工智能技术创新地应用于市场趋势洞察、顾客体验管理和个性化营销领域。
Dr. Jackie Luan is the founder and CEO of Lavector Technologies. She was previously on the Marketing faculty of the Tuck School of Business at Dartmouth, and consulted for numerous Fortune 500 companies on marketing data systems and brand growth strategies. She graduated from Yale University’s School of Management with a Ph.D. in Marketing. Lavector is a market intelligence firm that offers AI-powered market research services and data analytical software to support clients’ R&D, innovation and marketing.
王琼君 Tiffany Wang
问大咖创办人/首席执行官 Founder & CEO of SHOWU Fashion Intelligence
As the founder of SHOWU Fashion Intelligence, Tiffany Wang blends the human element of personal styling and proprietary algorithms. Prior to founding SHOWU, Tiffany developed extensive experience at the intersection of marketing and sales/ BU management for the global companies, including driving revenue for the company’s lines of businesses, growing the company’s industry-leading season pass business and advancing the company’s data-driven marketing approach with targeted messaging to existing and prospective guests. Her blend of vision, creativity, insight, and practical experience building personal and relatable brand experiences as a major asset to the company on defining vision and mission, and growing the business.
Shiseido Beauty Innovation Hub is also working on a consumer pilot where it will work together with startups and Chinese consumers to craft the next cutting-edge personalized beauty solution that helps women achieve better skin. Make sure you sign up for that when you RSVP through the QR code in the event flyer or click "Read More".