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To understand consumers and power a brand's future development, we need to pay attention to the slow variable that significantly affects the consumer market  – demographic shift.

However, the diversification of population, along with geographic and Internet clusters, will eventually generate a much more complex matrix of consumer types – such as small-town youth,  urban middle-class and so on – that will pose both opportunities and challenges for brand merchants.

Only by focusing on consumers and using that as their starting point, can brands outperform in the succeeding decades. The best companies have already applied cutting-edge methodologies to more effectively build core brands, acquire consumers and fend off mounting competition.

在许多影响中国消费市场的指标中，未来人口结构对于判断下一步消费变动的趋势至关重要，据数据显示，中国品牌开始投入更多资金来了解目标消费者的需求，并从以“产品为中心”的导向，转向为以“消费者为中心”的导向。

只有关注消费者并以此为出发点，品牌才能在接下来的几十年里取得优异的表现。很多公司已经应用了最先进的技术，更有效地建立核心品牌，吸引消费者并日益激烈的竞争。

亮点1：何为新消费品牌？如何定义“新”？

What’s the new consumer brand in your mind? How do you define ‘new’? 

亮点2：新消费品牌的用户获取与留存

Who is your brand’s target consumer and what strategy have you applied to acquire and retain them?

亮点3：新兴消费者下的品牌机遇与挑战

How do you see opportunities regarding future consumers? How does your company empower brand image with new technologies?

亮点3：新技术变革，如何增强品牌形象

How to balance cost, efficiency, and experience when applying new technologies?

Yili Wu, Founder, and CEO of SandStar

吴一黎 SandStar视达创始人、CEO

Yili is one of the first graduates of the Tsinghua University School of Software and a serial entrepreneur. He has 8 years of sales management experience at Oracle and IBM. As the top sales at IBM, Yili achieved an 80% market share when leading IBM China's e-commerce sales team. He has extensive experience in business operations and management.

吴一黎，连续创业者，清华大学软件学院第一批毕业生，曾获五四青年创业创新标兵奖章。拥有8年Oracle/IBM销售管理经验，IBM“金牌销售”，担任IBM中国电子销售部门负责人时，曾带领团队拿下80%市场份额。在公司战略与运营、业务管理等方面经验丰富。

Claudia Masueger, founder of Cheers Wines

Cheers Wines 创始人 Claudia Masueger

Claudia, from Switzerland, arrived in China in 2008 with two suitcases full of wine samples to start an incredible adventure. She first successfully built up a B2B 

wine wholesale company in Beijing called MQ Wines. When the warehouse burned down on November 2010, Claudia changed strategy. 

Seeing a huge opportunity in distributing high-quality wines from the vineyards directly to Chinese young consumers at affordable prices, in 2011 the CHEERS concept was born. Today CHEERS count over 66 outlets in 14 different cities and it’s famous for making wine drinking funds & affordable. Claudia’s strong will to go beyond borders, her passion for people, her family´s wine background and her sensibility for the market has made her one of the figureheads of the Chinese wine market.

Claudia Masueger 在 2008 年带着两个装满葡萄酒样品的 行李箱来到中国，这也是她在中国的历程的开始。她先成 功的创立了 B2B 模式的马素格葡萄酒商贸公司。然而，天将降大任于斯人必先来把火。在2010年的11月， 由于技术问题整个库房被大火烧为灰烬。在库房重新整顿的 时期，Claudia 也借此机会决定重新调整经营策略。由于从 小受家族企业的熏陶，和先天的对商业的敏锐嗅觉，她发掘 到了巨大的转型机会。 那就是以优质的价格直接向中国年 轻消费者销售高品质的葡萄酒。于是在 2011 年，CHEERS(齐饮) 的理念诞生了。

Michelle Meng Wu, General Manager of BD, HEYTEA

吴萌，喜茶HEYTEA，业务发展总经理

最佳女性领导提名奖

2015 杰出经理人奖

沃尔玛MIP奖

登上深圳特区报

麦当劳全球总裁奖

The nomination of Women Leader of the Year

Commercial Brand Elite – Mall China Golden Mall Awards

Publicized on Shenzhen Special Zone Daily, for the excellent performance & reward

Win “McDonald’s World President Award 2008” in the United States, which only goes to 1% of the whole world’s McDonald’s staff make great contribution to the company

Champion MIP Award of the year 2014 in Walmart China

                 

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EqualOcean is a leading industrial tech media and investment research company that focuses on technological and industrial innovation in China. EqualOcean has taken upon itself the mission of assisting promising Chinese companies in their quest to break into the global market. At the same time, we strive to provide overseas investors and industry players with a deeper understanding of China's business environment. To know more: https://equalocean.com/about-us

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