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BoosterMedia x苏嘉科技 | 带你解密海外内容营销和订阅电商

关于海外内容营销：当今时代中国品牌企业纷纷出海，争相进入海外市场，在激烈的竞争之下，如何才能在海外市场中成功建立良好的品牌形象，进而取得最佳的竞争优势？有价值的内容营销才是社会化媒体时代网络营销成功的关键。不同于传统营销，内容营销是通过创造并发布可以让用户自发关注的内容（内容需兼备价值性和娱乐性）让用户从内容进而关注企业品牌，以实现对消费行为的转化，为企业创造收益。

About overseas content marketing: Currently, Chinese enterprises are going to enter the overseas market. Under the fierce competition, how can they successfully establish a good brand image in the overseas market and gain the best competitive advantage? Valuable content marketing is the key to successful network marketing in the era of social media. Different from traditional marketing, content marketing enables users to pay attention to the enterprise brand through creating and releasing content that can be spontaneously followed by users (content should have both value and entertainment value), so as to realize the transformation of consumption behavior and create profits for enterprises.

关于订阅电商：近几年，随着品牌出海越来越炙手可热，订阅电商作为增长最快的电商模式之一，得到越来越多消费者的认可。美国从2010年开始，兴起了一批订阅制电商，为其用户提供Subscription Service。美国订阅制电商将其用户称为Subscriber或者Membe在中国，大众习惯称之为（付费）会员。用户在这类订阅制平台上消费的模式是具有统一性的，即付费成为会员后才能享受个性化服务，之后再进行有选择性的商品消费行为。订阅制电商涉及的行业和提供的品类愈加丰富，2015年中国也逐渐出现订阅制电商平台并越来越得到推广。从消费者角度来看，随着经济的发展，各类品牌的兴起，个性化的需求急需得到满足。订阅电商的出现，就和以前支付品牌溢价一样，是一种降低试错成本的方法。这正符合“货找人”趋势。

About subscription e-commerce: In recent years, it is a hot trend for brands going to oversea market. Subscription e-commerce, as one of the fastest growing e-commerce models, has been recognized by more and more consumers. In the United States, there was a Subscription Service for subscribers since 2010. American subscription e-commerce providers call their users: the Subscriber or Member. In China, the public is used to call them: (paid) members. The consumption mode of users on such subscription platforms is uniform. That is to say that user can only enjoy personalized services after them become a member, and then user can conduct selective commodity consumption behaviors. Subscription-based e-commerce involves more diverse industries and categories. In 2015, the subscription-based e-commerce platform gradually appeared in China and was promoted increasingly. From the perspective of consumers, personalized needs are urgently needed to be met with the rise of various brands. The emergence of subscription e-commerce is a way to reduce trial and error costs similar to pay brand premiums before it. This is in line with the "products to find" trend.

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活动信息

时间：9月8日 19：00-20：00

地点：深圳市南山区高新南九道威新软件园7号楼1楼WeWork

活动流程

 18:50-19:00：前台签到

     19:00-19:05 ：主持人开场

19:05-19:45:嘉宾分享

  19:45-20:00 ：现场答疑

活动嘉宾

Wendy Song  

前五百强采购经理，曾多次参与大型采购项目

多年产品营销及运营管理经验

现任BoosterMedia市场经理

A top 500 purchasing managers have participated in large-scale purchasing projects many times

Years of product marketing and operation management experience

Current BoosterMedia Marketing Manager

Jaron Tam

毕业入职投行

2011年进入海事局，在南沙港龙穴岛驻守4年。

2016年开始闯荡互联网出海圈子，完善各类互联网出海生态。

SUGA苏嘉 funder

Worked in investment banking after graduated

Worked in China MSA in 2011, guarded in Lankeet Island in Guangzhou for 4 years

In 2016, started to explore the global Internet business and improve various types of global Internet business ecology

Funder from SUGA

嘉宾分享内容

1）内容营销 vs 传统营销 

 2）视频营销助理业务增长

          3）订阅制——“连续赚钱”的故事

   4）用数据和自动化驱动增长

The Topics

1) Content marketing vs Traditional marketing

     2) How video marketing assistant business growth

                              3) Subscription system-the story of "continuously making money"

4) Drive growth with data and automation

主办方

BoosterMedia要火传媒

深圳市要火营销咨询有限公司是一家创意广告制作公司，专为创新型创业企业和科技品牌制作震撼视听的影片内容。我们与客户密切合作，帮助客户发掘最具价值的产品定位，通过极具创意的视频协助客户产品的成功发布和持续的销售增长，成长为有竞争力的国际品牌。

BoosterMedia is one of the leading commercial video production studios. Located in Shenzhen, China, we have been focusing on the “go global” industry, and serving Chinese hardware startups for boosting their businesses overseas. We specializes in producing audio-visual films for innovative startups and technology brands. We work closely with our customers to help them find the most valuable product positioning, and help them to successfully release their products and continuously increase their sales through creative videos, so as to grow into a competitive international brand.

往期活动照片

场地提供

WeWork

WeWork 旨在构建全球工作空间网络，为全球会员提供办公空间、链接互动社区、提供硬件设施及服务。WeWork 在全球24个国家，83座城市拥有335个社区，服务超过32万会员。WeWork 致力于为会员提供激发灵感的办公环境、塑造引领未来的工作方式，更与本土优秀合作伙伴深入合作，倾注全力推动“世界创造”。

The mission of WeWork is to elevate humanity’s consciousness. Our global platform reimagines and positively impacts how we work, live and grow through three distinct business lines: WeWork’s mission is to create a world where people work to make life not just a living.WeLive’s mission is to build a world where no one feels alone.WeGrow’s mission is to unleash every human’s potentials.