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How will the future’s car dealers sell customers the innovative products mobility providers have to offer, like ridesharing and autonomous vehicles?

A broad range of consumer surveys revealed that hardly anyone finds today’s automotive shopping experience—researching, contacting the dealership, test driving, financing, and closing the deal—efficient and satisfying. The Internet is eating the reason to visit a dealer.

Dealer visits dropped from over 4 visits to 1.3 before buying a car. Just 17 out of more than 4,000 car shoppers surveyed worldwide said that they were happy with the status quo car-buying process. Other industries, such as fashion retailing, consumer electronics, real estate and sports equipment already undertook bold moves to become more customer-centric. Being in China, the future of mobility is surrounding us already. It is inevitable that automakers and dealerships need to change their traditional set-ups to charm well-informed and highbrowed customers looking for customization and connectedness.

亮点1：零距离接触汽车新零售在传统车企与新兴品牌中的演进与发展               

我们邀请保时捷中国负责经销商网络发展与管理副总裁， Mr. Daniel Schmollinger 与大家分享保时捷的未来零售策略。 保时捷作为传统高端汽车品牌，在过去几年里，着重强化其零售终端的数字创新投入以及用户互动体验形式的多维尝试，打造了其标志性的“极致保时捷”以及“保时捷品牌体验中心”，为用户创造了完全不一样的终端零售与用户交互形式。 

同时，蔚来汽车用户中心副总裁steven zhao将深入讲述NIO HOUSE在汽车新零售上创新。包括未来的七大场景带给用户的全新体验，线下体验如何强化用户认知与转化，NIO HOUSE的体验效果与价值衡量体系等大家关注的话题。                

亮点2：全方位探讨汽车新零售话题中的挑战与机会           

来自Next Mobility Lab的合伙人Patrick将从全维度创新讲述汽车新零售可能的发展模式，机会点以及挑战，同时，及线上-线下体验的变革带来的汽车零售模式乃至服务结构的变化也映射在其他行业，特别是在数字化大潮下，一个成功的品牌是如何通过终端零售与体验模式的创新来重新获得消费者关注的。

亮点3：了解行业境况，用一场活动拓宽人脉                

Mr. Daniel Schmollinger, Vice President Network Management & Development, Porsche (China) Motors Limited

Mr. Steven Zhao, Vice President of NIO User Cente 

Mr. Patrick Peter, Head of Next Mobility Lab, mediaman 

Mr. Michael Adick, Managing Director,Auto Industry, Accenture Greater China

Mr. Daniel Schmollinger                

Vice President Network Management & Development, Porsche (China) Motors Limited                

Mr. Patrick Peter                

Head of Next Mobility Lab, mediaman              

Mr. Steven Zhao           

Vice President, NIO User Center       

。                                                                                                            Mr. Michael Adick

                                                                                     Managing Director,Auto Industry, Accenture Greater China

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