April 10th, 13:00 - 17:30
While earning his MBA from Stanford Graduate School of Business and Stanford d.school, Alec Walker collected a variety of firsthand material from influential thought leaders in the fields of entrepreneurship, innovation, and management. Championing a method based on a combination of this material, he has helped a myriad of organizations around the world, including Y Combinator software startup SpinPunch, energy giants URS and AECOM in California and Shanghai, fast-growing Silicon Valley money management firm Wealthfront, the Institute for Human Virology in Nigeria, Japanese healthtech startup Exmedio, Starwood Hotels and Resorts Worldwide Group, and several leading universities in the US and Asia. His firm Inly works with accelerators and co-working spaces around China, helping empower startups with disruptive innovation and sustainable growth.
Startups in China are working increasingly on new and unprecedented problems which lack their own specific best practices. As entrepreneurial innovation spreads, it becomes increasingly important to verify that demand actually exists for the new products and services being offered. In addition, because traditional research and planning are less helpful in predicting success in an environment of innovation, startup teams have wide variability in their implementation time and execution effectiveness. This workshop teaches the essentials of demand discovery for entrepreneurs and covers several tactics for efficient startup teamwork.
1) Startup Team Management.
Nearly 2/3 startups fail for reasons related to internal conflict, and startups that adopt structured operations grow 3 times faster than competitors. Why does it help startups so much to maximize cognitive diversity in small teams? In this context, how can team members understand each other's problem-solving approach, and manage conflict productively? This part of the workshop is based on research from Stanford’s professors George Foster and Lindred Greer, Tsinghua’s professor Ning Jia, and from Y Combinator.
· The difference between productive and counterproductive conflict
· The difference between feelings and emotions and relevance in startup teams
· Team mate fault line analysis to predict interpersonal conflict
· Adopting structured systems for operations while maintaining lean flexibility
2) Demand Discovery
Clearly defined startup ideas preceding market valuation have only a 0.02% chance of success. Why is it so important to focus your startup on solving a clearly defined and data-supported problem? How can you quickly and cheaply discover and validate a real problem from actual users, and which users should you focus on? This part of the workshop is based on research from Inly, search optimization guru Gerry Campbell, Mosaic coauthor Marc Andreessen, and Stanford professor Andy Rachleff.
· Overview of four methods to gather useful data from potential customers
· How to compile data to inform your product development direction
· Essentials of search analysis and competitive analysis
· The eight second rule for product validation
3) Startup founder dating
We’ll end the workshop at the next door beer bar with open networking for new entrepreneurs to pitch their ideas and find cofounders. You’ll have just three minutes each, with access to our projector if you need it. Alec will be timing you, and he will be very strict about the 3-minute time limit. After the pitches, people can mingle and discuss.
This workshop can help you:
· Find likeminded cofounders
· Overcome the challenges of internal team conflict
· Effectively utilize the diversity in your team
· Set lean standards for startup operation
· Discover how relevant your product or service is
· Obtain feedback from users and adjust your business accordingly
· If you are curious about new techniques from Stanford
· If you want to understand trends in global startup analysis
What to expect:
This workshop will be predominantly interactive. Participants will be encouraged to engage with one another to solve problems under time pressure. There will be some team building exercises and some exercises that will teach content through experiential learning. There will also be some lecture to clarify the context and to solidify the learning.
Who should enroll:
The workshop is for new entrepreneurs and existing startup teams. The methods taught in the workshop will help to reduce planning time and increase the likelihood of project success. All who enroll are required to bring an open mind and a willingness to actively participate.
当Alec Walker在斯坦福商学院和d.school学习MBA课程的时候，学习和收集了企业家精神，创新以及管理等很多领域的第一手有影响力的资料。基于这些材料的组合，他为Y Combiator，URS，AECOM以及上海新晋硅谷财务管理公司Wealthfront，美国以及中国知名大学等各种组织提供过服务和指导。
近2/3的初创公司失败于内部不和。但具有结构化操作的初创公司却能比同类竞争者增长快3倍。为什么在小团队里最大化认知多样性举足轻重？在这种情形下，队员们怎么样才能了解对方的解决方案，以及高效地管理冲突？这部分工作坊会基于斯坦福教授George Foster以及Lindred Greer, 清华教授Ning Jia，以及Y Combinator。
明确的创业想法在市场估值面前只有0.02 ％的成功机会。为什么让初创公司专注于解决明确并有数据支持的问题这么重要？如何来快速并廉价地从真正的目标群体那里发现并坐实实在的问题？哪些才是你的目标群体？这么重要的是集中你的精力解决一个明确定义和数据支持的问题启动？你怎么能快速，廉价地发现和从实际用户验证一个真正的问题，您应该关注哪些用户呢？这部分工作坊基于Inly搜索优化大师Gerry Campbell，Mosaic合著者Marc Andreessen以及斯坦福教授Andy Rachleff。