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From Raw Data To Revenue: How Brazil Is Making Retail Disruption

Mon, 04 Nov 2019 18:30:00 GMT+08 ~ Mon, 04 Nov 2019 21:30:00 GMT+08
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Startup Grind 北京

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Startup Grind Beijing presents

北京创业磨坊呈现


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From Raw Data To Revenue: 

How Brazil Is Making Retail Disruption


As society changes and technology democratizes access to the web, digital consumption is already present in consumers’ lives. Brazil has seen a large increase in smartphone, mobile broadband and internet penetration, especially in poorer regions, thus transforming how locals interact with others and with businesses.


随着社会的变化与技术的普及,数字消费已经出现在消费者的生活中。巴西的手机、移动宽带和互联网普及率大幅增长,尤其是在较贫穷的地区,从而改变了当地人与他人和企业的互动方式。


Technology has changed Brazil and has revolutionized how businesses operate locally. The last 3 years have brought great changes for retailing, with technology being its main propeller.


科技改变了巴西,也革新了当地的商业运作方式。过去的3年给零售业带来了巨大的变化,科技成为了零售业的主要推动力。


Whether its grocery retailers or electronics and appliance specialist retailers, all players within retailing can agree on the growing importance of a cross-channel cross-border strategy. Napp Solutions is bringing this to the retail market in Brazil and Latin America, their operations have already reached the US and Canada, and they are coming to the mecca of retail innovation to understand what can they learn from China and bring it back to Brazil.


Napp Solutions公司将这一技术引入了巴西和拉丁美洲的零售市场,他们的业务已经扩展到了美国和加拿大,他们来到这个零售业创新的圣地,了解他们能从中国学到什么,并将其带回巴西。



What we will talk about? 

我们要谈什么?


Join us on Monday, November 4th on a fireside chat with Andre Marangon, Head of Innovation at Napp Solutions, and Andrés Rodríguez, Co-Director of Startup Grind Beijing. André and Andrés will discuss the latest market trends and uncover sources of future market growth for the Retailing industry in Brazil. Come to understand:


11月4日(周一),请加入我们,与 Napp Solution 创新主管 Andre Marangon 与Startup Grind Beijing 联席董事 Andres Rodriguez 在炉边聊天。André 与 Andrés 将讨论最新的市场趋势,并揭示巴西零售业未来市场增长的来源。

你将获得如下答案


• What is the retail environment like in Brazil, and how is retailing performing in Brazil?

• Which channels are winning or losing in the fight for consumers’ money?

• How can the interests of the largest retail market in Latin America, and the largest retail innovation center in the world converge?


•巴西的零售环境如何?巴西的零售表现如何?

• 在争夺消费者资金的斗争中,哪些渠道是赢家,哪些是输家?

• 拉丁美洲最大的零售市场和全球最大的零售创新中心(中国)的利益如何才能融合?



At the rhythm of samba and lambada, come and mingle with retail innovators interested in China, Brazil, and Latin America at The Local in SanLiTun. Entrance includes snacks and a glass of draft beer or soft drink.


在桑巴和兰帕达的节奏中,来三里屯与对中国、巴西和拉丁美洲感兴趣的零售创新者们交流吧。

现在购票可免费领取小吃和啤酒或汽水哦!



Agenda 

活动安排


18:30 Registration and Food & Beverages 签到、食物和饮料


19:00 Startup Grind Introduction 介绍创业磨坊 


19:15 Fireside Chat: From Raw Data To Revenue: How Brazil Is Making Retail Disruption 炉边谈话:从原始数据到收入:巴西是如何颠覆零售业的?


20:00 Panel Discussion and Q&A 专题讨论和问答环节


20:15 Networking 社交 


21:00 End of event 活动结束



Date: November 4th, 2019(Monday)

日期: 2019年11月4日(周一)


Time: 18:30 - 21:00

时间:下午6:30至下午9:00


Venue: The Local, Courtyard 4, Gongti Beilu Chaoyang District 

地址:朝阳区工体北路4号院(1949西门对面)


Language: The event is held in English

活动语言:活动语言为英语


Press the QR-Code to get directions to the venue

扫描下方二维码获取活动地址信息






"Don't want to pay for your ticket?

hp has sponsored us a number of free tickets! Scan the QR-code below to secure a free ticket and also get access to many other events for free!"


不想付钱买门票?????

惠普免费票福利来咯!

扫描下方二维码免费得门票,还有更多福利哦!



About the Speakers

关于主讲人

Andre Marangon

Head of Innovation Department

at Napp Solutions 


Andre is the Head of Innovation at Napp Solutions. He is in charge of development, testing, validation and structuring of new products and new business units. On top of building strategic partnerships for Napp, Andre is a natural tech enthusiast with a passion for design thinking, business intelligence, and data science.


Andre has 20 years of experience under his belt creating innovative solutions and managing top-leading market research projects. He is currently traveling around Asia to understand the market, build strategic partnerships, and bring new solutions to Napp’s retail customers back to Brazil.



About the Host

关于主持人

Andrés Rodríguez

Co-Director Startup Grind Beijing


Andrés is Startup Grind Beijing's Co-Director. In his daily job, he handles the marketing and sales strategies for Bespoke Travel Co., a Beijing-based boutique travel company curating creative, customized tours and events in China for individual travelers and corporates alike.


Andrés is passionate about entrepreneurship, traveling to develop cultural understanding, and the startup ecosystems in China and Latin America, which is also what brought him to Startup Grind.


Andrés has spent nearly 7 years in Beijing and lived in 4 different continents during the last decade. Andrés is also a full-time dad of a 3rd culture kid, and a big fan of triathlon.



安德烈是创业磨坊北京分部的联合负责人。在他的日常工作中,他负责Bespoke Travel Co.的营销和销售策略,Bespoke Travel Co.是一家位于北京的精品旅游公司,为个人旅行者和企业提供在中国的创意,定制旅游和活动策划。 


他热衷于创业,旅行以深入理解中国和拉丁美洲的创业生态系统,这也是他进入创业磨坊北京的原因。 


安德烈在北京度过了近7年,并在过去十年中生活在四大洲。安德烈是一名全职父亲,也是铁人三项的忠实粉丝。

About Napp Solutions


Napp Solutions is a tech startup that develops software that collects raw data and transforms it into strategic information for their customers. Their promise is to increase company revenue using intelligent data usage, connectivity that leads to better consumer experience, and structured data analysis.

Napp Solutions platforms enhance business efficiency and improve marketing decisions to drive better consumer experience, including marketing effectiveness, AI solutions to analyze KPIs, and integrated multi-channel experiences.


Napp Solutions has currently 25,000 integrated stores present in all states of Brazil, with customers from Latin America, the US, and Canada, and offices in Brazil and the US. Their main clients include shopping malls, airports, hypermarkets, and bus stations.


Napp Solutions 是一家技术初创公司,业务包括开发软件、收集原始数据并将其转化为客户的战略信息。他们承诺通过使用智能数据以及连接性(带来更好的消费者体验)和结构化数据分析来增加公司收入。 Napp Solutions平台可提高业务效率并改进营销决策,以推动更好的消费者体验,包括营销效率、分析业绩关键业绩指标的 AI 解决方案和集成的多渠道体验。 


Napp Solutions目前在巴西各州拥有25000 家综合商店,客户来自拉丁美洲、美国和加拿大,并在巴西和美国设有办事处。他们的主要客户包括购物中心、机场、大卖场和公共汽车站。 


About LatAm China

关于创业磨坊

An effort to connect people involved with the Latin American startup scene with China, and vice-versa, by bringing resources, information, opportunities for real meet-ups and meaningful connections. 


Our platform boosts regional development in multiple industries by supporting innovation, technology, investment, and startup promotion in both Latin America and China.


About Startup Grind

关于创业磨坊


Startup Grind is the largest independent startup community, actively educating, inspiring, and connecting 2,000,000 entrepreneurs in over 500 cities in 125 countries. We nurture startup ecosystems  through events, media, and partnerships with organizations like Google for Startups.


创业磨坊是一个教育、启发并连接企业家的全球性独立创业社区。通过举办活动、媒体传播以及与Google for Startups等组织的合作,我们在全球125个国家、超过500个城市推动当地创业生态系统的进一步完善,为2000000位创业者提供帮助。



The cornerstone of our community are the monthly events featuring successful local founders, innovators, educators and investors who share lessons learned on the road to building great companies. Founded in Silicon Valley in 2010, Startup Grind has helped millions of entrepreneurs find mentorship, connect to partners and hires, pursue funding, and reach new users.


每个月我们都会邀请到北京具有影响力的企业创始人、创新者、教育者以及投资人来参加我们的活动,和大家分享他们的个人故事以及他们在创业道路上所得到的经验和教训。从2010在硅谷创立,Startup Grind已经成功帮助数以百万计的创业家与导师、合作伙伴、新雇员建立联系,找到投资资金和新用户。



We are very proud to receive global support from Google For Startups. We are also very thankful to all our local media partners, venue sponsors, F&B partners to support us in organizing our events. If you are interested in learning more about sponsorship opportunities, please reach out to us!


对于来自Google for Startups的全球性支持我们感到很自豪和骄傲,我们也很感谢我们所有在本土的媒体合作伙伴、场地支持伙伴、食品饮品支持伙伴对我们一直以来的支持和帮助。如果你对成为我们的支持伙伴有兴趣,请联系我们!



Our Team

我们的团队


Our events are powered by a team of volunteers, each with a day job, and with the passion to create a stronger entrepreneurship community in Beijing. Please don't hesitate to reach out to anyone if you have any questions!


我们的团队全部由志愿者组成,他们怀着建立一个更强大创业社区的热情确保我们每次活动的成功举办。如果有任何问题请随时联系我们团队中的任何一员。







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