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KOL SUMMIT 2020 上海KOL峰会

Thu, 15 Oct 2020 11:00:00 GMT+08 ~ Thu, 15 Oct 2020 17:00:00 GMT+08
Limited 1000
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中国拥有全世界上最大的社交网络市场,在这里扩大KOL营销模式势在必行。

China is the world’s largest social network market and KOL marketing is inevitable to make it big here. 


根据2018年的数据,2016年KOL市场已经价值约580亿元人民币(86亿美元),并且中国49%的用户会通过来自KOL的建议来影响他们的购买决定。 中国一直是一个以移动和在线为中心的消费者市场,如今,超过70%的中国Z世代消费者更喜欢直接通过社交媒体购买产品。 想想卡戴珊的购买力。 许多中国KOL的收入要比她们高!


With the KOL market already valued about 58 billion yuan (US$8.6 billion) in 2016, according to data in 2018, it was found that 49% of customers in China used KOL recommendations to influence their purchasing decisions. China has been a mobile and online centric consumer based market, with now more than 70% of Chinese Gen-Z consumers prefer buying products directly via social media. Think how much purchasing power The Kardashians has. Many of Chinese KOLs out-earn more than them!


由Robin8组织的2020年上海KOL峰会将于10月15日在利程坊举行以及16日进行线上峰会。这是KOL,内容创建者,数字营销人员可以见面,共享数据并且不隐瞒任何策略或业务实践的一个绝妙的机会。演讲者将与粉丝分享商业秘密并如何建立忠实的粉丝群,如何与KOL合作,如何让你的品牌通过数字和社交媒体成长,以及KOL的最新趋势和营销方式!


Organized by Robin8, the KOL Summit 2020 Shanghai will happen on October 15th at Explorium Shanghai and October 16th for an online session. This is a summit where KOLs, content creators, digital marketers could meet, share data, and not hold back about any strategies or business practices. Speakers will be sharing trade secrets to growing fans and building a loyal fan base, KOL collaborations, how to grow your brand using digital and social media and KOL marketing!


我们已经邀请了终极大咖参加我们的峰会,不要错过哦,嘉宾包括…

  • Daniel Koh, 总经理, SGK

  • Ker Loon Ang, 总经理 & 投资主管, 阳狮集团(中国)

  • Kelly Gao, 创始人 & CEO, 钦瑞亚洲文化

  • Lucien Pang, 创始人, 沛光贸易

  • Josh Gardner, CEO, Kung Fu Data


We have a list of amazing speakers on our agenda including…

  • Daniel Koh, Managing Director, SGK

  • Ker Loon Ang, Managing Director & Head of Investment, Publicis Media China

  • Kelly Gao, Founder & CEO, QINRIVE Asia

  • Lucien Pang, Founder, GenNow Communications

  • Josh Gardner, CEO, Kung Fu Data


这只是嘉宾名单其中一部分哦!我们稍后会公布完整活动流程以及嘉宾!敬请期待!

These are just a few speakers joining our event, we will be releasing the full agenda soon!


 OCTOBER 15, SHANGHAI 


时间:2020年10月15日,上午11点至下午5点

地点:利程坊

地址:上海市闵行区宜山路2000号利丰广场2楼


Time: October 15h, 2020, 11AM-5PM

Venue: Explorium

Address: LiFung Plaza 2F, No. 2000 Yishan Road, Minhang District, Shanghai 


线上-120元

现场-150元


Online - 120 RMB

At Door - 150 RMB

Time

Activity

11:00-12:00

Workshop A (EN): Building a successful KOL channel organically and with integrity.

By 白德翰, KOL influencer and entrepreneur.

 

11:00-12:00

Workshop B (EN): Quick guide to starting your KOL campaign on XHS & Bilibili.

By Miro Li, Double V Consulting & CHINAble Academy.

12:00-13:00

Lunch & Networking

13:00-13:10

Kickoff: Lucien Pang, GenNow Comms & Jessi Ge, Robin8

13:10-13:25

Keynote (CN): 掘金抖音,内容为王

郭胜男,巨量引擎上海直营中心

13:25-13:40

Keynote (CN):

Deborah Wang, 新品头条

13:40-14:25

Panel (EN): How to work with KOLs to promote and sell your products.

Moderator: Lucien Pang

-Daniel Koh, Managing Director, SGK

-Eileen Kuang, China manager of Uriage&Apivita, Puig Group

-Miro Li, CEO, Double V consulting 

-Monica Muriel, CEO and Founder of Zurita 

14:25-15:00

Coffee Break & Networking

15:00-15:45

Panel (CN): How to be a KOL and grow fans and work with brands.

Moderator: Jingya Liu

-Linda, Fashion and Beauty KOL

-Ian Yihe Wang, Digital Marketing Manager, SENREVE

-WanFenYun, Fashion, Beauty and environmental KOL

15:45-16:25

Panel (CN): How to grow your brand using digital media and social media.

Moderator: Jingya Liu

-Ker Loon Ang, Publicis Media China

-Ryan Fan, Social One Company

-Kelly Gao, Qinrive Asia

16:25-16:30

Wind Down

Lucien Pang, GenNow Comms & Jessi Ge, Robin8

 

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 OCTOBER 16, ONLINE 

时间:2020年10月16日,下午1点至下午3:30点

地点:在线


Time: October 16th, 2020, 1PM-3:30PM

Address: online Zoom


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想要参加我们线上的活动可以加Belle.

Please add Belle to join our online event.


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 Partner's Event 合作伙伴的活动 

HELLO FUTURE SUMMIT 2020 

REGISTER


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往期活动

Past Events


2019年9月12日,由Robin8主办的2019上海KOL峰会在上海利程坊圆满落幕。本次活动邀请到了34位演讲嘉宾和200位以上的品牌方、广告商、媒体、MCN、KOL莅临现场,分享他们的经验和策略。


Robin8 organized the KOL Summit Shanghai 2019 on September 12th at the Explorium. With more than 34 speakers and 200+ attendees, the event was a great success. It was a summit where KOLs, content creators, and digital marketers could meet, share data, and not hold back about any strategies or business practices.


2019年12月17日,由Robin8主办的2019北京KOL峰会在北京科技寺圆满落幕。本次活动邀请到了32位演讲嘉宾和200位以上的品牌方、广告商、媒体、MCN、KOL莅临现场,分享他们的经验和策略。


Robin8 organized the KOL Summit Beijing 2019 on December 17th at the TechTemple. With more than 32 speakers and 200+ attendees, the event was a great success. It was a summit where KOLs, content creators, and digital marketers could meet, share data, and not hold back about any strategies or business practices.


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CH Yang of M&C Saatchi


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Ronald Yan, CEO and President of Karl Lagerfeld China


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  • Wang Qun 4个月前

    整体组织非常好,内容也很丰富。就是时间不准时,另外会场没有水,只有楼下咖啡厅,只卖咖啡不卖水。后勤工作需要完善,或者告诉参会者自己准备也好。

    0
  • 喜喜 4个月前

    招志愿者或者兼职工作人员吗

    0
  • baba 4个月前

    123123123

    0
  • 圆喵滚滚 4个月前

    有事去不了了,可以申请退款吗?

    0
  • Erin 5个月前

    请问16日的线上峰会怎么参加?

    0
  • sue 5个月前

    发票怎么获取?

    0

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