PDD Innovation 创新设计思维工作坊 Design Thinking for Innovation: Accelerating innovation through Human-Cent

Tue, 21 May 2019 08:30:00 GMT ~ Wed, 22 May 2019 17:30:00 GMT
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Design Thinking For Innovation 

PDD创新设计思维工作坊-运用以人为本设计方法加速创新


WORKSHOP OVERVIEW

This two-day workshop introduces participants to the discipline of Design Thinking, a Human-Centered Design (HCD) approach to innovation. Participants will learn how Design Thinking can be used to:

• Understand the needs of different stakeholders.

• Encourage frequent prototyping and sense-checking of ideas.

• Promote effective interdisciplinary collaboration.

• Provide teams with a repeatable way to innovate.

WHO SHOULD ATTEND?
Those who wish to accelerate innovation within their organisation, are interested in Design Thinking or want to improve their skills in these areas, including:
• Product managers, designers, researchers, user experience professionals, marketers, consultants, engineers, and learning professionals interested in Design Thinking.
• Business, non-profit, government, and academic leaders involved in embedding innovation into their organisations.

HOW IS THIS COURSE DIFFERENT?

• Practical and hands-on with a focus on learning-by-doing, using several different practice exercises that combine individual work with small group collaboration.

• Taught by experienced practitioners working in product, service and experience design.

• Flexible framework and methods relevant to different industries and design challenges, including digital products, physical products, services, processes and policies, and applicable across the entire product/service development lifestyle (front end and back end).

• Small class size (max of 12) for more individual attention.

WHERE IS IT, WHEN DOES IT START?
• Workshops run from 8:30 AM to 5:15 PM over two days.
• Workshops are available in London, Shanghai and Singapore.
• Breakfast and lunch are included.
• After you register, we will provide information on hotels and transportation, reserve a parking space and ensure
that we are aware of any dietary restrictions or other special needs.


工作坊概述

为期两天的创新工作坊将向参与者介绍以人为本的设计(HCD)创新方法 —— 设计思维。 参与者将学习使用设计思维:

  • 了解不同利益相关者的需求。

  • 鼓励多次制作原型以验证想法。

  • 促进有效的跨学科合作。

  • 为团队提供创新模式模型。


目标人群

  • 在组织内加速创新、对设计思维方法感兴趣或者想要提高这些领域技能的人,包括:

  • 产品经理、设计师、调研人员、用户体验专业人士、市场营销者、咨询顾问、工程师和相关专业人士。

  • 希望建立内部创新机制的企业、非营利机构、政府或学术研究的领导者。

  • PDD的创新培训课程参与性高、实践性强。在紧密互动和切身体验中,参与者将学会如何灵活驾驭设计思维的框架和工具,在低风险中加速创新。公开课程面向所有人开放申请,每年在全球各地开设。此课程适合有意接受设计思维培训并无须定制内容的个人或小团队申请。


为什么这个课程与众不同?

  • 实践性强,参与度高,强调从实操中学习,一个人或小组联系的形式体验多个案例。

  • 由从事产品、服务和体验设计的经验丰富的实战者主持。

  • 框架灵活,方法多样,适用于不同行业及设计挑战,包括线上应用、实体产品、服务、流程和政策,并适用于整个 产品/服务的开发周期(前端和后端)。

  • 小规模授课,课程人数限制(最多12人)以确保每人获得更多关注和更好的互动体验。


地点,日程及其他

  • 工作坊时间为上午8:30至下午5:15,为期两天。

  • 包含早餐和午餐。

  • 当您注册后,我们将提供有关酒店和交通的信息,停车位预定情况并确保了解饮食忌口限制或其他特殊需求。


价格,付款及退款

  • 价格:6640元人民币/每人起。

  • 价格包含创新工具卡,方法手册和活动表,可供您日常工作使用。

  • 团体预订可享受折扣。

  • 预订后不予退款,但可以改期或赠与他人。


更多信息请联络上海办公室:

w. pddinnovation.com/innovation-training

e. daisyhu@pddinnovation.com

t. 021-52656990


相关说明:

1、活动的发票由本次主办方(上海本致设计咨询有限公司)开具,开票项目为咨询服务费。

2、请提前填写发票相关信息,届时和现场工作人员确认发票信息和类型,现场领取发票或活动结束后由主办方寄出发票。


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